ENTRUST IDENTITY PORTFOLIO CAPABILITY

Adaptive Authentication

Reduce fraud, minimize user friction, and maintain trust throughout every digital interaction with flexible, intelligent contextual authentication policies. 

Entrust adaptive authentication is a risk-based authentication capability that continuously evaluates user behavior, device signals, and contextual risk to apply the appropriate level of identity assurance for every access request. 

Security teams use Entrust adaptive authentication solutions to reduce account takeover risk, strengthen access security, and deliver seamless user experiences through real-time risk assessment.

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Assess risk in real time

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Apply step-up authentication when needed

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Balance security with user experience

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Reduce Fraud Without Increasing Friction

Protect accounts with intelligent risk-based authentication that evaluates context in real time and adapts security requirements based on the level of risk.

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Apply the Right Level of Assurance

Use behavioral, device, and contextual insights to determine when additional verification is needed, helping strengthen security while maintaining a seamless user experience.

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Deliver Trusted Digital Experiences

Create secure access journeys that help reduce fraud, protect customer accounts, and build trust across workforce, customer, and citizen identity programs.

When users request access, the access context is assessed in real-time by our policy engine. And a decision is made to either grant access or challenge it based on risk signals. By automatically assessing each user login attempt, our adaptive authentication solutions speed access to important data for the users who need it and are authorized to access it.

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adaptive authentication

Risk-based adaptive authentication considers a user's risk level when authenticating them to access a resource or system. The risk score is calculated by evaluating various factors such as location from which they are authenticating, type of device they are using, whether they are logging in from an IP address for a restricted geography, etc.

how does risk-based adaptive authentication work?

Experience the Benefits of Risk-Based Adaptive Authentication

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Prevent Unauthorized Access

Protect systems and data by requiring additional verification steps for high‑risk users or activities.

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Improve the User Experience

Reduce the number of required login steps when risk is low.

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Customizable

Meet the specific needs of an organization, allowing for a more tailored approach to security by weighting factors based on the use case.

Identity Portfolio

IAM

Identity as a Service (IDaaS)


Discover how our secure, scalable Identity as a Service solution enables trusted identities for consumers, workforce, and citizens.
IAM

Identity Enterprise


Discover Identity Enterprise and learn how Entrust’s identity access management solutions can protect your organization from cyber risk.
IAM

Identity Essentials


Discover the best on-premises MFA solutions to secure your organization's data with full control, advanced authentication, and compliance-ready deployment options.

Authenticate

Streamline the onboarding of diverse users and devices with a wide range of technologies.

Authorize

Ensure both strong security and exceptional user experiences with these best-in-class technologies.

Transact and Manage

Continuously protect against advanced threats with technology from behavior analytics to fraud detection.

Get Entrust Identity as a Service Free for 60 Days

Explore the Identity as a Service platform that give you access to best-in-class MFA, SSO, adaptive risk-based authentication, and much more.