Entrust’s Password Reset service empowers users to reset their passwords without IT involvement. For high-value or privileged transactions like password resets, our solution integrates Risk-Based Authentication (RBA), which evaluates the risk level of each request and applies appropriate security measures. This ensures that sensitive transactions are always protected.

Our solution leverages AI-driven identity verification and biometric authentication to provide an additional layer of security during password resets. By verifying user identities through biometric data, such as fingerprints or facial recognition, we ensure that only authorized individuals can perform resets, enhancing security and reducing the risk of fraud.

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Scale password policies and reset workflows across your workforce with consistent enforcement across users and devices. Entrust’s self-service password reset solution reduces help desk tickets and manual intervention while keeping administrators in control through centralized SSPR management and reporting. You get smoother access for employees and fewer operational distractions for IT, without loosening security standards.

Key Features of Password Reset

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Proactive Notifications

Receive automated SMS or email alerts days before passwords expire, including a secure link and simple instructions for resetting them. This helps prevent account lockouts and ensures continued access without interruptions.

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Enhanced Security with Risk-Based Authentication (RBA)

For high-value actions like password resets, Risk-Based Authentication (RBA) evaluates the risk level and prompts users for additional verification if needed, ensuring the security of sensitive accounts and privileged transactions.

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Self-Service Recovery

If users experience issues with failed login attempts, after three unsuccessful tries, they are automatically directed to the self-service portal for guidance on securely resetting their credentials.

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Seamless Integration with Active Directory

Speed up enrollment and user management with direct access to employee information through Active Directory, making the password reset process faster and more efficient.

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AI-Driven Identity and Biometric Verification

Our solution integrates AI-driven identity verification and biometric authentication, providing an additional layer of security for password resets. This ensures only authorized individuals can reset passwords, reducing the risk of fraud and enhancing overall security.

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Flexible Reset Options

Users can reset their passwords across a variety of devices, including mobile and desktop, ensuring accessibility and convenience from any location.

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Transact and Manage

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Why Use Entrust’s Password Reset Service?

Password-related issues are among the most common causes of IT support tickets, often leading to significant downtime and resource allocation. With a self-service password reset solution, employees can quickly resolve these issues on their own.

Furthermore, this capability enhances security by incorporating multi-factor authentication (MFA) into the password reset process, ensuring that only authorized users can reset their credentials, thereby preventing unauthorized access.

How does a password reset service work?

Entrust’s Password Reset service streamlines the recovery process in less than a minute. In fact, it’s as easy as 1-2-3:

  1. When the user’s password is about to expire or they’re locked out of the account, the Password Reset Module automatically sends a notification to their mobile device via SMS text message.
  2. The message contains a link to Entrust’s SSRP portal. After clicking the link, the user is redirected to the site for appropriate authentication.
  3. Once the system verifies their identity, it’ll prompt the user to enter and confirm their new password.

What is the self-service password reset feature?

Self-service password reset (SSPR) lets users securely reset or unlock their own accounts without calling the help desk. Instead of waiting for IT, employees verify their identity through approved methods and complete the reset in minutes. Entrust’s SSPR tool applies centralized policies and consistent controls, making resets easier for end users while remaining auditable and aligned with your security requirements.

How does password reset reduce help desk workload?

Password resets are one of the most common service desk requests. By enabling users to resolve routine lockouts and forgotten passwords on their own, self-service password reset cuts ticket volume and after-hours calls. That frees IT to focus on higher-value work while still maintaining oversight through policy-based controls and administrative governance.

Is risk-based authentication used during password resets?

Yes. Entrust can apply risk-based authentication during reset events by evaluating context like the user, device, location, and behavioral signals. When a request looks higher risk, the workflow can require step-up verification or additional checks—especially for privileged users. This adaptive approach helps reduce exposure to social engineering and fraudulent reset attempts without adding friction to every user.

Can password reset integrate with Active Directory?

Entrust’s self-service password reset tool can integrate with Microsoft Active Directory, enabling users to reset domain passwords and regain access more quickly. Centralized policy and workflow controls help ensure resets adhere to your standards, while audit trails provide visibility for IT and security teams. Integration also helps deliver a consistent experience across users and devices.

How does Entrust ensure secure password resets?

Entrust secures password resets by combining strong identity verification with centralized policy enforcement and auditable workflows. Risk-based authentication can flag unusual reset attempts and trigger step-up verification when needed, including stricter requirements for privileged accounts. Administrative controls and reporting help maintain governance, reducing reset-related risk while improving user access and operational efficiency.

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Talk to An Authentication Expert

Ready to make password resets safer and simpler? Talk to an authentication expert to see how Entrust’s self-service password reset tool helps reduce help desk workload while protecting high-risk and privileged accounts with adaptive controls. Fill out the form below, and we’ll follow up with practical guidance tailored to your environment.