
When was the last time you tried to create an online account and felt the process was so long or confusing that you simply abandoned the sign-up process? If this sounds familiar, you’re not alone. Research shows that up to 70% of potential customers abandon an application if it feels too cumbersome or lacks a sense of security. For businesses, this isn’t just an inconvenience – it’s a major loss of revenue and brand trust.
There’s no shortage of apps and websites vying for everyone’s attention, so new users expect your sign-up process to be quick and straightforward. Show them a maze of forms or complicated authentication options right from the start, and they’ll likely bail before they even begin. That immediate drop-off doesn’t just stall your growth – it can also leave a lasting negative impression of your brand.
One way to tackle this challenge is with a modern customer identity and access management (CIAM) solution. By unifying identity verification, authentication, and compliance into a single system, CIAM helps new users breeze through onboarding while keeping bad actors and bots locked out. The real magic often lies in AI-driven protection: analyzing a wide range of behavioral and identity signals in real time to quickly spot suspicious activity without burdening legitimate customers. So what should an ideal CIAM solution have?
AI-Driven Protection, Minimal Friction
Look for features such as liveness detection and deepfake safeguards, designed to respond to rapidly evolving threats. Our 2025 Identity Fraud Report reveals that digital forgeries now account for 57% of all document fraud, representing a 244% year-over-year increase. AI-powered identity verification (IDV) ensures that good users enjoy a frictionless experience while bad actors never get past the gate. With the right CIAM foundation, you can reduce abandonment rates, increase user satisfaction, and protect your brand’s reputation well into the future.
Easy Setup, Flexible Integration
Rolling out a new solution shouldn’t mean building everything from scratch. Leading CIAM options typically include low-code or no-code orchestration, letting you plug into existing identity providers and tech stacks like authentication methods, risk engines, or analytics tools, without massive overhauls. This approach not only accelerates deployment but also helps you adapt quickly to new requirements, such as rolling out new verification methods or expanding to new regions with shorter time to market.
Scalable for Global Reach
Whether your organization is an e-commerce startup operating in a few markets or a multinational enterprise serving millions, your CIAM solution must accommodate growth. Look for proven expertise in identity-centric security and global scalability, ensuring your platform can handle large spikes in user volume, multi-jurisdictional regulatory demands, and varying security standards across regions. Additional capabilities such as certificate lifecycle management, machine identity, or digital signing can further enhance your overall security posture. Ideally, these features should integrate seamlessly under the same CIAM umbrella, so you’re not juggling multiple, disconnected solutions.
Recognition From Frost & Sullivan
The value of an effective CIAM strategy is clear, and industry analysts have taken note. In Frost & Sullivan’s 2024 Frost Radar™: Consumer Identity and Access Management report, Entrust has been recognized as a leader. Our innovative technology and rapid growth were also highlighted in the report, reflecting our forward-thinking approach to CIAM. This recognition underscores Entrust’s commitment to delivering a balance of security and usability that meets modern business needs.
How Entrust Solves Key Challenges
Entrust tackles some of the most pressing CIAM concerns facing enterprises today:
- Secure Onboarding & Verification: By integrating advanced AI and biometric capabilities, Entrust helps ensure that fraudulent sign-ups are weeded out early, without slowing down legitimate users.
- Flexible Integration Options: With low-code and no-code connectors, organizations can quickly merge Entrust’s CIAM solution into existing systems, simplifying deployment while maintaining consistent user journeys.
- Scalability for Global Operations: Decades of security expertise and a presence in over 150 countries mean Entrust is equipped to support large-scale rollouts across multiple regions and regulatory frameworks.
- Adjacent Security Services: From digital signing to certificate lifecycle management, Entrust offers a host of complementary features that unify security across the enterprise and deliver a seamless experience to end-users.
The Bottom Line
Customers crave quick, intuitive sign-ups and frictionless experiences, yet they also demand trustworthy protection of their personal data. Entrust's CIAM solution strikes that balance. By consolidating identity verification, digital signing, and adaptive risk-based authentication into one flexible platform and backing it all with AI-driven monitoring, Entrust empowers organizations to build trust at every digital touchpoint. If you’re looking to turn complex onboarding processes into a simple, secure journey, Entrust has you covered.
Ready to explore the details and see how modern CIAM can transform your user experience? Read the full Frost & Sullivan CIAM report.