Verified Mark Certificates (VMCs) for BIMI
Show your registered logo on email communications.
What are Verified Mark Certificates?
Verified Mark Certificates (VMCs) are digital certificates that enable organizations to display their registered trademark logo in the avatar slot alongside outgoing emails.*
Our VMCs adhere to the specifications of BIMI (Brand Indicators for Message Identification) and help your emails stand out and get noticed in a crowded inbox while protecting them against fraud through DMARC’s anti-spoofing technology.
It’s simply the smartest way to send emails.
Entrust now provides automatic renewal capability for Verified Mark Certificates (VMCs), an exclusive feature available to our customers who obtain VMCs through the subscription licensing model and utilize Entrust hosting for their certificate and logo. This unique functionality not only saves time and effort but also ensures the continuous validity of your VMCs.
* Displays on Gmail and other email service providers that support BIMI.
Learn more:
How to add your logo to an outgoing email
STEP 1
Information Gathering
Performed by your Marketing or IT teams
- Select logo(s) and email domain(s)
- Obtain trademark registration number and organization information
- Send VMC request to Entrust, providing logo(s) in tiny SVG format
STEP 2
Verification
Performed by Entrust
We perform a high assurance validation process to verify all information provided meets BIMI (Brand Indicators for Message Identification) requirements.
STEP 3
DMARC and BIMI Compliance
Performed by your IT team
DMARC: Policy for the email domain(s) must be set to p=quarantine (at 100%) or p=reject (at any %)
BIMI: Add BIMI TXT record for domain(s) into the DNS
STEP 4
Delivery
Performed by your email deployment team
Send emails with your registered logo in the avatar slot of emails displayed on Gmail and email clients that support BIMI.
VMCs boost email engagement**
** Report: Consumer Interaction with Visual Brands in Email, June 2021. All results shown are averages.
+21% increase in open rates positively impacts both transactional and promotional emails.
+18% increase in brand recall after a five-second exposure – and the stronger the brand, the higher the recall increase.
+34% increase in purchase likelihood, indicating a better ROI.
Benefits
More brand impressions
Increase the number of brand impressions by displaying your logo alongside every email.
Elevated brand reputation
Build customer confidence with a tech-savvy, security-conscious approach to email communications.
Increased email engagement
VMCs help your emails stand out in a crowded inbox, boosting open rates, brand recall, and purchase likelihood.
Automated installation and hosting
Entrust hosts the registered logo and certificate for an automated, hassle-free installation and renewal process.
Reduced fraud risk
DMARC’s anti-spoofing technology protects your emails against fraud.
Improved email deliverability
DMARC compliance means emails are less likely to be delivered to spam folders.
What are Government Mark Certificates?
Government Mark Certificates are digital certificates that enable a government agency or department to display their authorized logo in email communications as per BIMI guidelines.
Entrust verifies the logo has been granted by a statute, regulation, treaty, or other government action and the agency or department is authorized to use that logo
BIMI Partners
You can check your DMARC status with any of these service providers:
Resources
Fill out this form to contact Sales to discuss your VMC requirements.