
Ellipse World, Inc.
Ellipse World, Inc. (“Ellipse”) is a Los Angeles-based FinTech company that defines the latest advancements in smart card technology. Ellipse’s mission is to make digital payment safer in a digital world and to create simple solutions that address the global payment ecosystem’s needs. Ellipse developed the EVC® All-In-One™ EMV smart card micromodule, which generates a dynamic card security code (or Dynamic CVV/CVC) during every contact or contactless card-present EMV transaction. Comprised of leading payment technology experts who are committed to creating new value for the payment industry, Ellipse is present across the United States, as well as in Europe and Asia.
Solution Description
EMV card technology has been greatly successful in reducing Card-Present fraud. This success, along with a boom in e-commerce, has pushed fraud to the Card-Not-Present (CNP) space. Traditional solutions combat CNP fraud but increase rates of false declines. EVC® (Ellipse Verification Code) technology extends EMV protection to online transactions, simultaneously protecting against CNP fraud and eliminating false declines.
EVC is integrated into payment cards with the EVC All-In-OneTM module: a new generation of EMV modules that provides built-in e-commerce protection at the card level, by replacing a card’s static 3-digit security code (CVV2/CVC2) with a dynamic code. This dynamic code is displayed on a small screen on the EVC All-In-One module, which is embedded into the card. The dynamic security code changes with every EMV transaction. This changing code adds an extra layer of security that prevents CNP fraud and eliminates false declines.
Ellipse together with Entrust cooperate in sharing EVC technology specifications and the support needed to deliver on customer EVC development, testing, and implementation projects.
Entrust’s large personalization machines can now personalize EVC cards for centralized, high-volume card issuance. This means that Entrust can help clients personalize their card portfolio with unprecedented speed and efficiency while supporting cutting-edge card technology enhancements such as EVC.
Entrust’s smaller desktop personalization machines and EMV card printers can now personalize and print on EVC cards for decentralized issuance at bank branches, kiosks or retail offices.
These instant issuance supplies are designed to provide cardholders with consistently high-quality payment cards – and now that they support the EVC technology, customers can access the new standard in e-commerce fraud protection more easily than ever before.
Address
California
United States
Entrust Ready Technology Partner Program
Solutions
- EMV Technology