Today we announced a new milestone change for our company: Entrust Datacard is now, simply, Entrust — an evolution of our brand that honors our heritage as we look forward to our critical role in enabling companies to secure identity, payments and data protection in a rapidly changing world.
Starting today, you’ll see a bigger market presence for our company, along with a new logo, website, tagline and positioning. More importantly, our name reflects our mission: keeping the world moving safely by enabling more seamless secure interactions.
It’s the right time to focus our brand on delivering trust. The digital transformation is a driving force in business and in daily life. And the global pandemic has put a spotlight on the critical nature of the digital tools and security needed to work remotely, make purchases, cross borders, access government services and log into corporate networks.
Our solutions help our customers meet these challenges, keeping the world moving safely by enabling trusted identities, payments and data. Entrust has enabled trust in everyday life for over 50 years, expanding from our core focus on physical credential issuance to a robust digital security portfolio through our commitment to investing in innovation.
Today, we are proud to count many of the world’s governments, financial institutions and corporations among those that trust us to handle their most sensitive interactions. With 2,500 colleagues serving more than 150 countries, Entrust is well positioned to innovate and invest to meet the rising security and identity needs of our customers.
You can learn more about our company and our brand, visit our new website at www.entrust.com.
— Todd Wilkinson, President and CEO, Entrust