Did you know that in the past 10 years, stolen credentials have appeared in almost one-third of breaches? As cyber threats rise, these breaches are projected to cost the world $10.5 trillion in the next year. Furthermore, according to Entrust’s 2025 Identity Fraud Report, digital forgeries now account for 57% of document fraud cases, an increase of 244% from last year.
And when it comes to consumers, research shows that 60% of those in the U.S., for example, prefer to buy from companies who offer a mobile-first and seamless user experience. High-risk interactions like password resets and significant financial transactions are the prime targets for bad actors, making identity the frontline in the battle against cyber threats. These trends mean your organization is in urgent need of a comprehensive solution that prioritizes security without compromising user experience.
The Dual Challenge of Securing Identities
High-risk interactions have always been a concern for both your consumers and workforce alike. Unauthorized access can not only lead to substantial financial losses but also erode trust in your organization. For financial institutions, significant transactions such as large transfers or digital payments are particularly vulnerable. And with work-from-anywhere policies on the rise, employees need access to corporate resources from various locations, devices, and networks, which introduces additional vulnerabilities. And as such, overly complex authentication processes can frustrate users and impede productivity, while lax security measures leave your systems exposed.
So how can you protect your organization effectively while maintaining an optimal balance between user experience for both your customers and employees?
An Ideal Approach
Artificial intelligence offers a transformative approach to identity verification, addressing the needs of both consumers and workforces. By leveraging AI, you can implement dynamic, context-aware security that adapts to the risk level of each interaction with users and devices.
These technologies analyze real-time data, such as user behavior patterns, device information, travel velocity, and geolocation to assess risks during activities like account logins, password resets, significant financial transactions, and access to sensitive corporate resources. Unusual activities trigger security protocols, such as multi-factor authentication that ensures only legitimate users – whether customers or employees – can access applications, while potential threats are either challenged or blocked.
For example, if a user attempts to reset their password or attempts a high-value transaction from an unrecognized device or unusual location, the system can require additional authentication steps or deny access if beyond a configured threshold. This ensures that only authorized users can perform such actions, safeguarding data and assets from unauthorized access.
Entrust's Role in Enhancing Security
Entrust stands at the forefront of AI-driven identity verification, offering solutions tailored to protect both your customers and your workforce without compromising user experience.
Our risk engine integrates multiple risk signals such as device reputation, user behavior analytics, travel velocity, geolocations, and network intelligence to perform comprehensive risk assessments. By employing adaptive risk-based authentication (RBA), legitimate users can navigate account activities smoothly, with additional verification steps introduced only when necessary. Our latest AI-driven biometric verification and document verification enhance the digital onboarding process for facial recognition, including liveness to fight deepfakes, and other biometric identifiers to verify identities accurately during digital onboarding. This approach not only enhances security but also streamlines account creation, providing a frictionless experience that meets user expectations.
Entrust also offer high-assurance, phishing-resistant, passwordless multi-factor authentication (MFA). By eliminating reliance on traditional passwords, which are susceptible to phishing attacks, our passwordless MFA leverages biometric data securely stored on user devices.
Recently, we have introduced a new authentication method, Face Biometric – On Device, to enhance security and privacy. By securely storing biometric data on the user's device rather than in centralized databases, Entrust reduces the risk of large-scale data breaches. This ensures that sensitive biometric information remains under the user’s control, increasing compliance with data protection regulations and fostering greater user trust.
Solutions for Comprehensive Identity Protection
Entrust empowers organizations like yours to meet these challenges head-on. Through sophisticated AI algorithms, adaptive authentication strategies, advanced biometric technologies, high-assurance phishing-resistant passwordless MFA, and secure on-device biometric storage, Entrust delivers comprehensive security solutions that evolve and stay ahead of emerging cyber threats. By embracing these innovative approaches, you can help safeguard your assets, protect your users, maintain trust with your consumers, and boost workforce productivity.
Learn more about our identity solutions.
