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CIAM: Revolutionizing Customer Onboarding and Future-Proofing Digital Identities

Feb

27

2024

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Written by: 

Abubakar Asif

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Over the past few years, digital transformation has been relentless. Businesses of all sizes are at the forefront, continuously adapting to an ever-evolving digital landscape. One of the biggest challenges is managing the surge in cyberattacks, where the number and sophistication of phishing attacks have reached unprecedented levels, especially since the adoption of generative artificial intelligence (GenAI) has led to cybercriminals being able to launch more accurate and effective phishing campaigns.

The need to protect your organization from threats has never been greater. The introduction of regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) has also spotlighted the necessity for data security and compliance. On top of it all, with the omnipresence of smart devices and the IoT, we're living in an era where everything is connected. This interconnectedness, along with the growing reliance on card-not-present (CNP) transactions facilitated by digital wallets such as Apple Pay and Google Pay, accentuates the need for secure digital payment mechanisms.

Customers demand secure, seamless digital experiences

Along with these challenges, today’s customers have become well-informed, and their demands have never been clearer. They want a mobile-first experience, where their digital journey is seamless on their preferred device. Beyond just accessibility, they expect robust protection against fraud and the looming threats of advanced cyberattacks.

Speed and ease are paramount, with customers seeking frictionless access that doesn't compromise their security and allows them to switch seamlessly from one device to another to continue their journey. Furthermore, the modern customer isn't content with a one-size-fits-all approach. They want personalized digital interactions, tailor-made to resonate with their unique preferences.

Customer identity and access management (CIAM)

An effective customer identity and access management (CIAM) solution streamlines the digital onboarding process, making sign-ups both user-friendly and secure. It should support various login methods, including single sign-on (SSO), and integrate with popular social media platforms to streamline registration and login through social login. More than just managing identities, a CIAM solution enhances decision-making through intelligent access and detailed risk assessments, ensuring identity data remains consistent and unified across all platforms.

A CIAM solution’s impact on today's business landscape is profound. It improves the user experience, which leads to increased sign-ups. This paves the way for building trust, as businesses can cultivate customer confidence with rigorous privacy measures and create personalized interactions. By delivering tailored services and products, the CIAM solution can boost sales and customer loyalty, while prioritizing safety through proactive fraud prevention.

The Entrust difference

At Entrust, our vision of the CIAM lifecycle is holistic. Starting with seamless digital onboarding, our system is designed to efficiently capture and manage customer identity. Robust authentication protocols are then employed to verify user access, ensuring that only genuine and verified users gain entry. Proactive identity management provides comprehensive oversight throughout the entire customer journey, from sign-up to eventual offboarding.

Administration is equally paramount, with policy enforcement mechanisms and measures to ensure continuous compliance. Lastly, in line with modern demands, our CIAM system is equipped to provide tailored engagements, crafting custom experiences that build deeper customer bonds.

Our identity verification (IDV) and digital signing capabilities, together with the ease of social logins, make remote customer onboarding customers easy. This trio of technologies is pivotal in transforming user experiences across a broad spectrum of industries:

  • In the financial sector, it enables banks and fintech companies to rapidly verify and onboard new customers, streamlining account openings and loan applications
  • Healthcare organizations leverage this technology for secure patient registration and to ensure compliance with privacy regulations
  • Government bodies utilize these tools for efficient citizen onboarding, offering access to services with enhanced security and convenience
  • In the retail e-commerce space, these solutions simplify the shopping experience, making it easier for consumers to authenticate their identities, sign up for services, and complete transactions securely – all from the comfort of their homes or on the go

Ready to get started? Learn more about how the Entrust CIAM solution can help you implement strong authentication and secure access management for your customers today.