In a connected and digital world, email still triumphs as the go-to channel for brands to engage with their customers and stay top of mind. While emails prove to be a great medium, their vulnerabilities are a major cause of concern for organizations. As malicious actors and threat vectors continue to evolve, organizations need to adapt and implement the latest measures and best practices to mitigate risks and enhance their security posture.

When business emails are compromised, this has the potential to result in multiple issues – from financial impacts and eroding consumer confidence to tarnishing brand reputation and causing PR setbacks. Implementing best practices and upgrading with the latest tech is good for business, brand, and customers.

So, what can brands do to secure their emails?

One way is by implementing an emerging standard known as Brand Indicators for Message Identification or BIMI. Not only does it provide strong email authentication, but it also comes with branding benefits. Combining DMARC (Domain-based Message Authentication, Reporting and Conformance) technology with Verified Mark Certificates (VMCs), BIMI enables brands to display their logos in a customer’s inbox, securely.

Email with and without VMC

The role of VMCs is to authenticate the registered trademark logo to enable organizations to display them alongside outbound emails per BIMI guidelines. DMARC, on the other hand, is an email security protocol that, when correctly configured, authenticates emails to protect organizations against domain impersonation and phishing attacks. Together, they help secure the email ecosystem and create immersive email experiences to build consumer confidence and strengthen the brand.

Entrust recognizes the need to accelerate BIMI adoption across industries to enhance the email ecosystem and improve customer experience. This is why we have expanded our partnership with Red Sift and are now reselling the Red Sift integrated OnDMARC solution with Entrust Verified Mark Certificates (VMCs). Together the offerings simplify BIMI adoption for enterprises.

Watch this video to learn more about Entrust VMCs