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Backbase is on a mission to re-architect banking around the customer.

Backbase created the Backbase Engagement Banking Platform – a unified platform with the customer at the center, helping banks orchestrate seamless journeys across every stage of the customer lifecycle. From customer onboarding to customer servicing, customer loyalty and loan origination, Backbase helps financial institutions surpass customers’ expectations in every phase of the customer lifecycle.

Built from the ground up with the customer at the heart, the Backbase Engagement Banking Platform easily plugs into existing core banking systems and comes pre-integrated with the latest fintechs so financial institutions can innovate at scale.

Industry analysts Forrester, Gartner, Celent, Omdia and IDC continuously recognize Backbase’s category leadership position. Over 150 financials around the world have embraced the Backbase Engagement Banking Platform – including Advanzia, Banco Caja Social, Banco de la Nacion Peru, Bank of the Philippine Islands, Berenberg, BNP Paribas, Citizens Bank, ENT Credit Union, Greater Bank, HDFC, Judo Bank, KeyBank, National Bank of Bahrain, Navy Federal Credit Union, Natwest, Pictet & Cie, Raiffeisen, SchoolsFirst Federal Credit Union, Standard Bank, Société Générale, TPBank, Washington State Employee Credit Union and Wildfire Credit Union.

Backbase is a privately funded fintech company, founded in 2003 in Amsterdam (global HQ), with regional offices in Atlanta (Americas HQ), New York, Boise, Mexico City, Toronto, London, Cardiff, Dubai, Kraków, Singapore, Sydney, and Tokyo.

Solution Description

Backbase partners with Entrust to enable Apple Pay and Google Pay for banks. The “add card to wallet” add-on enables more convenient purchasing for end-customers.

Together with Entrust, Backbase brings additional convenience to bank customers and credit union members with the “add card to wallet” function for Apple Pay and Google Pay. End-customers can now instantly push their cards to third-party wallets like Apple Pay or Google Pay, to securely purchase online or in-store, without delay.

The “add card to wallet” capability simplifies provisioning and activating cards on digital wallets with a push of the button. The end-to-end authentication takes place within the banking app, where the customer is already verified, eliminating the need for additional authentication steps required by third-party wallets and merchants.

End-customers are empowered to self-manage their cards, reducing the dependence on the branch and helpdesk, thereby reducing customer service costs. At the same time, the simple and quick wallet provisioning positively impacts spending by end-customers, keeping digital cards top of wallet.


Entrust Ready Technology Partner Program



  • Digital Banking Providers
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