Drive Metrics That Matter
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The print on demand difference
Entrust puts a new twist on a classic solution – with three new products that streamline the way you deliver cards to customers. Innovations in vertical card placement, card carrier sorting, and envelope insertion solve your card delivery puzzle dynamically, efficiently and intelligently.
Achieve your Goals with Print on Demand Solutions
Increased Satisfaction
Communicate directly with each of your cardholders with personalized cards, labels, carriers, and envelopes.
See Higher Usage Rates
Customers activate and use cards that show off their personality and exhibit a personal brand connection.
Reduce Costs
Eliminate the need to pre-print your stock and eliminate unnecessary overhead, waste, and production.
Create Meaningful Connections
Consumers love personalized offerings. Differentiate your business by giving them the power to use financial cards as a canvas to express their individuality. You can offer these services through:
Photo galleries
Let your consumers choose their own card design from a library of brilliant photos.
Personalized photo cards
Create a process for cardholders to upload custom photos for the ultimate personalization experience.
A hybrid approach
Give your customers the best of both worlds by offering an image gallery and personalized photo cards.
Unlimited Impact
Unleash the possibilities with unlimited on-demand printing options designed to reinforce strong brand connections and positively impact key card program metrics. Some customers are seeing extraordinary results such as:
Higher Transaction Volumes
15% - 20% Increase in Transaction Volume. (2)
Improved Brand Trust and Loyalty
41% of US Customers are loyal to brands that allow them to personalize their products. (1)
Increased Activation
Up to 6% increase in card activation for banks utilizing print-on-demand solutions. (3)
Top-of-Wallet Positioning
Up to 21% higher usage for custom card portfolios. (4)
Customization beyond the card
Think outside the four corners of the card with customized color labels and carriers. Use a variety of creative customization options to communicate tailored messaging and offers personalized to each customer — and make print decisions in real time.
Personalized Labels and Mailers
Go beyond the card to communicate messaging and offers that speak directly to each customer.
Highly Targeted Messages
Engage customers with unique offers, QR codes or special terms and conditions based on demographics.
Up-Sell and Cross-Sell
Make customers aware of available products and services and affiliate marketing messages.
On Demand Printing Technologies in Action
Let your card program shine
Features Datacard® Artista® VHD Retransfer Color Printing Module
Impactful customization
Transform ordinary card carriers into true 1:1 marketing messages.
Print on Demand Resources
Print on Demand Systems
Datacard MX6100 Card Issuance System
The Flagship: The world’s best-selling high volume card issuance system.
Datacard MXD610 Card Delivery System
Inline delivery for MX6100 and MX2100 issuance systems.
Datacard MXi610 Envelope Insertion System
Inline insertion for issuance systems equipped with MXD610 delivery systems.
- https://newsroom.accenture.com/news/organizations-wasting-billions-on-customer-loyalty-programs-that-dont-work-like-they-used-to-accenture-strategy-study-finds.htm
- http://cdn2.hubspot.net/hubfs/328080/Boxever-Tnooz-History_of_Personalization_June_2015_1.pdf?submissionGuid=4a05a5d8-250b-4b0e-8fd1-4ddb852154e6
- Aite Impact Report, 2018, Print on Demand: Driving Usage and Customer Retention Through Custom Cards
- Aite Impact Report, 2018, Print on Demand: Driving Usage and Customer Retention Through Custom Cards
