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What It Means to Be a Leader in the 2024 Gartner® Magic Quadrant™ for Identity Verification

Oct

23

2024

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Written by: 

Tony Ball

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Written by: 

Gartner quadrant graph

I couldn’t be happier to share some incredible news – Entrust has been recognized as a Leader in the first-ever Gartner® Magic Quadrant™ for Identity Verification. This is a huge success for our Entrust and Onfido (an Entrust company) teams and, we feel, it reflects the dedication and research we’ve put into building an industry-leading identity verification (IDV) solution that helps solve today’s most difficult identity challenges.

We believe it’s our commitment to innovation, our customer-first approach, and our long-standing reputation in the identity and issuance spaces that, we feel, are all reflected in this Gartner recognition. We feel being recognized as a Leader highlights our strengths in our ability to execute and completeness of vision.

Identity Is Everywhere

Digital identity is changing at record pace and businesses are facing a large increase in the number of cybersecurity threats. Good identity verification doesn’t just confirm who someone is – it helps build trust from the very first interaction and lowers the risk of fraud at onboarding. And, as the world shifts to digital-first services, secure onboarding and reliable identity verification are more important than ever.

Consumers expect to verify their identity from anywhere and from any device, while businesses need to comply with KYC and AML requirements. To manage these challenges, companies need identity solutions that are flexible, customizable, secure, and scalable.

What Sets Entrust Apart

We take great pride in putting the needs of our customers first, and recognize that authentication and a high level of assurance are priorities for businesses in our digital-first world. The onboarding process is often the very first impression a consumer has of an identity provider, helping to establish trust and security right from the start.

With the use of technologies like AI-enabled biometric verification, liveness detection, and adaptive risk-based authentication (RBA), our platform provides the highest levels of assurance to our customers across the globe. Thanks to our platform, businesses can enable vital outcomes, such as issuance and access, at scale and with the reliability they need.

Our Vision for the Future

Looking ahead, we intend to grow and innovate further in the IDV space, and we’ll keep pushing the limits with biometric identification, focusing on new technologies like digital IDs and mobile driver’s licenses (mDL). These solutions will enable businesses to verify identities securely and efficiently, whatever the future brings.

And Last, But Not Least, Thank You

We wouldn’t have been able to accomplish any of this without the dedicated efforts of our colleagues across all departments at Entrust and Onfido. I want to express my sincere thanks to each and every one of you for your commitment to excellence.

I also want to show my gratitude to our partners and customers for their continued trust and support. We’re honored to be your partner in identity verification.

Be sure to download the 2024 Gartner® Magic Quadrant™ for Identity Verification report to gain insights into what is shaping the future of identity verification. If you want to see firsthand how our platform can benefit your business, schedule a call or book a demo today. Let’s build the future of secure identity together.

 

Gartner, Magic Quadrant for Identity Verification, By Akif Khan, James Hoover, Nayara Sangiorgio, 21 October 2024

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Entrust.

Tony Ball
Tony Ball
President, Payments & Identity

Tony Ball is President, Payments & Identity at Entrust, responsible for driving the evolution and growth of Entrust instant issuance, digital card solutions, identity verification, and secure digital interactions solutions. Mr. Ball joined the company in 2016 to lead the company's access control and authentication solution segments.

Mr. Ball has deep knowledge in the industry and previously served as President IAM for HID Global and as Senior Vice President for banking and security products for Gemalto across EMEA. He began his career at Schlumberger Technologies with over 20 years in multiple leadership roles across the globe preceding appointments to the executive ranks. Mr. Ball studied finance and business at Bournemouth & Poole College UK, and completed the IMD executive leadership program, Lausanne, Switzerland.

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