The line between the physical and digital worlds has blurred, identities are becoming increasingly fluid, and the threats we face are evolving at a pace much faster than before. As cyber threats like deepfakes and synthetic identities surge because of AI, the need for a new breed of security is critical. It’s not just about keeping up anymore; it’s about staying ahead of the game.
AI: The Double-Edged Sword in Modern Cybersecurity
Artificial intelligence is a powerful tool – it’s driving innovation, transforming industries, enhancing user experiences, and increasing employee productivity. But AI is also being weaponized by cybercriminals, leading to an alarming rise in identity-related attacks like deepfakes, phishing campaigns, and account takeovers. Traditional security measures are just not enough to counter.
According to our 2024 Identity Fraud Report, digital forgeries now account for a staggering 34.8% of document fraud cases, doubling from the previous year. This surge is not just a number – it clearly indicates that the landscape of identity-related fraud is shifting, and we need to evolve to meet these new challenges head-on.
The Power of a Unified Identity-Centric Security Solution
In response to these escalating threats, we combined the power of Onfido’s AI-powered identity verification (IDV) with Entrust Identity and Access Management (IAM). This isn’t just another layer of security on top of an existing framework; it’s about rethinking security from the ground up. By enabling AI-powered biometrics and global identity verification in Entrust Identity as a Service (IDaaS), organizations can achieve security that not only counters cyber threats but also enhances user experience.
Identity at the Core of Security: The Integration of Entrust IDaaS and Onfido’s AI-driven Biometrics and IDV
Organizations are looking to implement security controls such as Zero Trust to enhance security while allowing employees and contractors to work in remote and hybrid settings. This is where an identity-centric approach to security comes into play, ensuring that only legitimate users gain access and every interaction is authenticated and verified.
In addition, on the consumer side, users demand a seamless yet secure omni-channel experience while they interact and transact with organizations. They expect privacy and security to be top of mind while experiencing personalized and seamless access to applications and services.
With the integration of Entrust IDaaS and Onfido’s AI-driven biometric IDV solution, now available to organizations, customers can enable a more secure onboarding and enhanced authentication experience for their users. By combining adaptive risk-based authentication (RBA) with AI-powered biometrics and identity verification, you can enforce a higher level of assurance that helps in reducing the risk of unauthorized access. Gartner predicts that by 2027, integrating identity verification for onboarding and recovery will cut account takeover attacks by 75%. This only underscores the importance of the approach.
Beyond the Horizon: Preparing for the Future
As we look to the future, the challenges we face today will continue to become more complex. The impending advent of post-quantum computing, the rise of even more AI-driven attacks, and the ever-growing demands of regulatory compliance all point to one thing: the need for a robust, adaptive, and forward-thinking security strategy. This isn’t just about protecting yourself against threats today – it’s about building a dynamic security infrastructure that will adapt to whatever the future brings.
With Entrust’s identity-centric approach, powered by the innovation of Onfido’s AI technologies, organizations are not just keeping pace with the latest developments – they’re setting the standard for what it means to be secure in the digital age.
Learn more about our solutions on our identity and access management product page.
