Today’s customers have made one thing clear: Demand for instant gratification and personalization has never been higher. Financial institutions strive to meet these expectations, but the ability to instantly issue fully customizable payment cards is not an automatic feature that comes with every printer. It’s a game-changing specification that financial institutions must invest in. Cutting-edge technology is redefining the cardholder experience, offering unparalleled customization and efficiency without compromising security.
The era of instant gratification and personalization
Customers seek immediately issued payment cards tailored to their preferences. 90% of customers rate an "immediate" response as essential or very important when they have a customer service question, with 60% defining "immediate" as 10 minutes or less. By leveraging advanced technology, financial institutions can now provide fast, secure, and seamless experiences, setting new customer service benchmarks within the financial sector.
Next-generation retransfer solution: A new standard in card issuance
Financial institutions can capture this trend, and cardholders’ attention, by utilizing a next-generation retransfer solution. Built on a foundation of trusted identities, secure payments, and data protection, a retransfer solution should feature the following functionalities:
- Reliable, durable, high-quality ribbons: Deliver faster print speeds at lower costs and with greater durability, ensuring every card is printed with vivid precision and clarity
- Modularity, including multi-hopper: Configure your system your way with easy-to-remove cassettes that enhance both security and convenience
- Built-in cleaning that supports branch operation: Improve cleaning processes to boost system reliability, ensuring consistent performance
- Security features that protect physical and digital sensitive information: Protect sensitive information on ribbons through physical encryption, promoting the highest level of security
Elevating the cardholder experience
Customization is at the heart of the next-generation retransfer printer. Financial institutions can now offer their customers a wide range of design options, from vibrant colors and patterns to specific imagery and text. This level of personalization not only enhances the customer experience but also fosters deeper loyalty and connection with the brand. Key benefits of offering customizable payment cards include:
- Enhanced Customer Satisfaction: Instantly issuing new or replacement cards tailored to the customer's preferences boosts satisfaction and reduces friction in the overall banking experience
- Brand Identity: Each unique card acts as a walking advertisement for the financial institution, reinforcing brand identity and visibility
- Security and Reliability: Advanced printing and encoding technologies ensure that custom cards are not only visually appealing but also secure and reliable
The future of card Issuance
As the financial industry continues to evolve, the importance of instant issuance and customization will only grow. Entrust’s next-generation retransfer solution, the Artista RS4 card printer, represents a significant step forward in this journey. The Artista RS4 offers financial institutions the customization, speed, and security they need to meet the demands of today's discerning customers.
By embracing the trend of fully customizable payment cards, financial institutions can effectively differentiate themselves in a crowded market, enhance customer satisfaction, and build stronger brand loyalty. The future of card issuance is here, and it is defined by instant issuance and personalization.
To take advantage of this technological trend, watch this on-demand webinar on the topic and discuss your options with our instant issuance experts today.
