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Drive Brand Differentiation: Instantly Issue Custom Card Designs

Jan

13

2025

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Nak Koh

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In today's competitive financial landscape, standing out from the crowd is more crucial than ever. Financial institutions are constantly seeking innovative ways to differentiate themselves and enhance customer satisfaction. One transformative approach is instantly issuing fully customizable card designs tailored to meet the unique preferences of each cardholder. As physical instant issuance card shipments are projected to grow at a compound annual growth rate (CAGR) of 14.1% by 2027, we can anticipate the continued expansion of instant issuance technology utilization. Customization options to these offerings should be considered as a differentiating factor for financial branches and self-serve kiosks.

Personalization: The Key to Customer Loyalty

Customers today crave personalization. According to Forrester's 2024 data, 46% of U.S. online adults are interested in personalized financial product offers. By offering instant, fully customizable card designs, financial institutions can provide a unique personal touch that sets them apart from competitors. This not only enhances customer experience but also fosters a deeper sense of loyalty and connection with the brand.

From vibrant colors and patterns to specific imagery and text, customizable card designs allow financial institutions to cater to a wide array of customer desires. Whether it's a young professional looking for a sleek, modern design or a family-oriented individual seeking something more playful, the possibilities are endless. This versatility ensures that every cardholder feels valued and understood.

A key benefit to immediately issuing new or replacement cards is the enhanced efficiency for both the financial branch and the cardholder. Customers can walk into a branch and walk out with a new card, fully personalized to their liking, within minutes. This instant gratification not only boosts customer satisfaction but also reduces friction in the overall banking experience.

Building a Stronger Brand Identity

Customization options also serve as a powerful branding tool. Each unique card carried by a customer serves as a walking advertisement for the financial institution. We’re witnessing more financial institutions considering collaborating with their local schools and/or sports teams to connect deeper into the community. The distinctiveness of the card design can spark conversations and potentially attract new customers who are intrigued by the personalized offers.

Security and Innovation

It's also crucial to note that while personalizing card designs, maintaining high-security standards remains a top priority. Advanced printing and encoding technologies ensure that custom cards are not only visually appealing but also secure and reliable. Financial institutions should ensure their solution includes critical security features such as a Trusted Platform Module and the ability to obscure sensitive information within its hardware and software. It’s crucial this blend of innovation and security reassures customers that they are in safe hands.

By embracing the trend of fully customizable card designs, financial institutions can effectively differentiate themselves in a crowded market, enhance customer satisfaction, and build stronger brand loyalty. It's a strategic move that aligns with the modern consumer's desire for personalization and immediate service.

If your financial institution is interested in instantly issuing fully customizable cards, learn more about our newest product for the retransfer technology lineup, the Artista RS4. To take advantage of this new technological trend, discuss your options with our instant issuance experts today.

Profile_Nak Koh
Nak Koh
Product Marketing Manager for the Instant Issuance business unit at Entrust
Nak joined Entrust in 2021 to help develop transformative products that seamlessly connect physical and digital experiences, enhancing cardholder satisfaction for financial institutions. Before joining Entrust, Nak worked in leadership, product marketing, and operational roles for companies specializing in digital experiences, healthcare, and energy. Nak has a bachelor's degree from Sungkyunkwan University and an MBA from the Carlson School of Management at the University of Minnesota.
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