Printed card delivery communications continue to play an important role in delivering brand messages.

Number 1

Physical communications are engaging

Today’s consumers are experiencing digital fatigue. A recent study by Aspire concludes that young consumers are the most likely to value personalized, highly relevant communications and they have a unique affinity for print.

Source: The Future of Physical Mail: Opportunities and Impacts during COVID-19, 2020.

According to the joint industry committee for mail (JICMail)

DURING Q2 2020, THE AVERAGE PIECE OF MAIL WAS INTERACTED WITH

Number 2

Physical communications leave a lasting impression

Physical mail registers a stronger emotional response and consumers recall information more readily and with better accuracy with physical mail.
In fact, the engagement rate of mail increased to a record 96% in Q2 2020 - a 5% gain on the same period on the same period the year before.

Enjoy the benefits of physical communications:

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BUILD A STRONGER EMOTIONAL ATTACHMENT

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GENERATE QUICKER AND BETTER RECALL

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INCREASE INTEREST AND PERCEIVED VALUE

Source: SMP finds remote working is delivering DM opportunity
Number 3

Physical communications PROVIDE A UNIQUE EXPERIENCE

Consumers want relevant and personalized communications that provide a consistent and seamless experience, regardless of whether it’s physical or digital.
Source: Why Consumers Trust Direct Mail More Than Email Marketing

Entrust mailing systems can help you meet your customers' mailing needs.

Download our white paper to learn more about how standalone envelope insertion can help you stand out in a crowded marketplace — and meet your customers' needs.

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