3 Reasons Why Print Is Critical To Your Operations
Printed card delivery communications continue to play an important role in delivering brand messages.
Physical communications are engaging
Today’s consumers are experiencing digital fatigue. A recent study by Aspire concludes that young consumers are the most likely to value personalized, highly relevant communications and they have a unique affinity for print.
Source: The Future of Physical Mail: Opportunities and Impacts during COVID-19, 2020.
According to the joint industry committee for mail (JICMail)
DURING Q2 2020, THE AVERAGE PIECE OF MAIL WAS INTERACTED WITH
Physical communications leave a lasting impression
Physical mail registers a stronger emotional response and consumers recall information more readily and with better accuracy with physical mail.
In fact, the engagement rate of mail increased to a record 96% in Q2 2020 - a 5% gain on the same period on the same period the year before.
Enjoy the benefits of physical communications:
BUILD A STRONGER EMOTIONAL ATTACHMENT
GENERATE QUICKER AND BETTER RECALL
INCREASE INTEREST AND PERCEIVED VALUE
Source: SMP finds remote working is delivering DM opportunity
Physical communications PROVIDE A UNIQUE EXPERIENCE
Consumers want relevant and personalized communications that provide a consistent and seamless experience, regardless of whether it’s physical or digital.
Source: Why Consumers Trust Direct Mail More Than Email Marketing