In the Pacific, there is a large population that lives in villages away from regional centers where most of the Westpac branches are located. It is a costly inconvenience for customers to travel to town to collect their Handycard — a debit card which is Westpac's most popular card. Westpac Pacific believes that solving their customers' problems is vital to their business so they decided to launch an instant issuance program that would enable their customers to sign up for a bank account and receive their cards immediately.
