Download
Memjet assures secure licensing and manufacturing with nShield
In the past, marketing was based on volume. Marketers created one message and printed high-volumes of that message for a wide audience. This type of marketing required the use of printing presses that could keep pace with the volume, not the message. Today, as consumers demand more personalized experiences from the companies they work with, this type of mass-communication is being replaced with more personalized messages. The presses that once produced such big volumes of print were not capable of creating small, customized messages that add value.