Today, I’m happy to share the news that Entrust has been recognized in the 2025 Gartner® Magic Quadrant™ for Identity Verification for the second consecutive year. Recognized for our Completeness of Vision, we believe this highlights our commitment to building identity products that don’t just solve for the challenges of today but also tomorrow.
In addition to our placement in the 2025 Gartner® Magic Quadrant™ for Identity Verification, Entrust is also:
- Recognized in the 2024 Gartner® Magic Quadrant™ for Access Management
- An awarded Leader across five G2 Summer 2025 market reports, including Identity Verification and Anti-Money Laundering
As the only evaluated provider to be recognized in the 2025 Gartner Magic Quadrant™ for Identity Verification and the 2024 Gartner Magic Quadrant™ for Access Management, we feel this reflects the strength of our Identity Security vision. Identity is no longer about individual moments – it’s central to every interaction, encompassing everything linked to individuals, organizations, or entities online.
Today, we aren’t just verifying identities; we’re going one step further to build the foundation of trust for financial services, workforces, and governments.
Key Takeaways
- Entrust recognized in the Gartner® Magic Quadrant™ for Identity Verification for the second year in a row.
- The identity landscape is changing due to increasingly sophisticated fraud, evolving regulations and standards, and demanding customer expectations.
- The future of identity will be built on strong signals of trust that combine identity verification, identity and access management, and digital signing.
The Identity Landscape Is Changing
Our approach to building products has always centered around market understanding, commitment to innovation, and a customer-centric approach. With this in mind, when we take a step back and look at where the market is heading, we see new challenges that are changing how we approach identity.
Fraud is becoming more scalable and sophisticated, driven by advances in technology and AI. These threats are reflected in the numbers:
- With one deepfake attempt now occurring every five minutes, it’s becoming increasingly hard to know what is real and what is fake; and
- The financial impact on businesses is increasing, costing organizations on average $7 million annually.
Regulations and standards are rapidly evolving to keep pace. From eIDAS 2.0 in the EU to NIST 800-63-4 in the U.S., businesses face increasing complexity across industries and geographies when it comes to what criteria they must fulfill to verify identities online.
Finally, customer expectations are higher than ever. Today’s users expect to verify their identity anytime, anywhere, on any device. They demand speed, security, and simplicity, and they won’t hesitate to switch providers if those expectations aren’t met.
In the face of these challenges, it’s become more difficult for businesses, workforces, and governments to answer the question “Can I trust this person?" during the moments it matters most.
Solving for Today’s Identity Challenges
Identity is now central to every interaction we have online, which is why it’s time to move away from one-time signals used in isolation. Such approaches create friction at day one without adding value downstream and leave businesses with incomplete views of customer identity held together with dozens of low-assurance authenticators.
Our vision is focused on building the infrastructure to secure the entire identity lifecycle, from day one to every day, underpinned by strong signals of trust that combine identity verification, identity and access management, and digital s3igning. This is why we’re so honored to have been recognized in both the 2025 Gartner® Magic Quadrant™ for Identity Verification and the 2024 Gartner® Magic Quadrant™ for Access Management.
Identity Built on Trust: What This Means for Our Customers
We believe that our approach to identity will better help businesses answer the question “Can I trust this person?" with confidence, so that:
- Financial services can enable customers with identity that delivers value, helps protect them from fraud, and supports local and global compliance requirements
- Workforces can enable employees and contractors to access sensitive systems securely
- Governments can empower citizens with digital identities for inclusive service access
How are we doing this? Entrust’s Identity Security platform is helping businesses unlock the full power of their user lifecycle through flexible orchestration and a market-leading suite of identity signals, led by AI-powered biometrics for the highest level of assurance from day one. Some of the core elements of this solution include:
1. Global coverage and solution set combined with local market expertise
We support thousands of identity documents globally, with support for technical standards such as ETSI and NIST, coupled with high-assurance and out-of-the-box compliance templates (including qualified and advanced electronic signatures) for a range of markets.
What does this mean for the businesses we work with? Not only do we support our customers’ compliance requirements today, but we’re future-proofing their global growth potential.
2. Optimized user experience (including accessible design)
Our products are designed with the user in mind, first. We ensure that no customer gets left behind. We regularly test the accessibility of our products. Our Entrust Identity Verification SDKs are WCAG 2.1 compliant, while our biometric product Motion offers an easy end-user experience resulting in higher pass rates.
What does this mean for the businesses we work with? A better experience for end-users means more customers onboarded and the ability to realize a higher lifetime value across those customers.
3. AI-powered fraud detection that’s a step ahead of fraudsters
We provide adaptive identity solutions that leverage dynamic, real-time risk signals and pixel-precise AI to help businesses respond to new and emerging threats. We don’t just build fraud solutions; we ensure that we are the experts on fraud, with our in-house Fraud Lab team analyzing the latest fraud and retraining our solution to stay two steps ahead.
What does this mean for the businesses we work with? Our customers stay two steps ahead of fraud so they can adapt and react before it causes financial or reputational damage.
4. Adaptive verification and authentication for the end-to-end identity lifecycle
Entrust helps businesses unlock the full power of the user lifecycle without compromising on security or user experience. Based on the experience of verifying and authenticating over 1 billion identities, we leverage document verification with award-winning AI-powered biometric signals, combined with a suite of flexible authenticators and digital signing.
What does this mean for the businesses we work with? Trust that their users are who they say they are from day one and at every future moment throughout the customer lifecycle, all brought into one connected view.
If you’d like to find out more about what an identity solution built on trust looks like in practice, take a look at our blog post on Reinventing Identity Security.
Finally, Thank You
None of what we’re building at Entrust would be possible without the trust of our customers and partners – our G2 customer reviews are testament to that. Our continued commitment to our customers is that we’re dedicated to shaping the future of identity with them, designing solutions that solve their challenges in the face of a changing and increasingly complex landscape.
We’re honored to be your partner in identity verification and excited to shape the future of secure digital identity together.
Gartner, “Magic Quadrant for Identity Verification,” Akif Khan, Nayara Sangiorgio, James Hoover, 25 August 2025.
GARTNER is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Entrust.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
