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Entrust Datacard Enhances Secure Supply Portfolio for ID Cards




News Room Media Inquiry

News Room Media Inquiry

Entrust logo on purple hex background

MINNETONKA, Minn.—(Nov. 19, 2014)—Entrust Datacard today announced the addition of the Datacard® DuraShield Holographic Overlay to their secure supply product line which offers four times the durability of traditional topcoats – extending the life of ID cards up to five years and reducing the cost of card reissuance.

A critical element of all issuance programs is ensuring the right choice of supplies that not only deliver high-quality results, but also optimize the performance of cards and systems. The DuraShield holographic overlay does this by protecting important elements of ID cards using a thin film consisting of layers of unique polymer coatings cured with an ultra violet light. These coatings are formulated to achieve an optimum level of cross-linking that enables exceptional durability and plasticizer resistance – shielding cards against chemicals, moisture and abrasions.

A variety of security technologies are also available within the DuraShield holographic overlay including edge-to-edge coverage that is more resistant to removal than competing patch laminates, providing tamper evidence which deters against fraud; as well as overt, covert and forensic-level generic and customizable-holographic features.

As part of the Entrust Datacard end-to-end identity solutions, the DuraShield holographic overlay joins the Datacard® DuraShield Clear Overlay to provide customers affordable options that fit their budget and application needs. The DuraShield overlays are available exclusively through Entrust Datacard or authorized resellers of Entrust Datacard and are certified to work with Datacard® desktop laminating printers and tactile impression features – protecting the overall investment for ID programs and enhancing the overall security of cards.

“We are pleased to add the DuraShield holographic overlay offering to our secure supplies portfolio,” said Connell Smith, vice president of desktop and supplies product marketing for Entrust Datacard. “This product hits a valuable sweet spot in the marketplace; it offers superior durability unmatched by standard topcoats at an economical price point.  This will enable our customers to issue highly secure ID cards with a multi-year card life ultimately reducing overall program costs by decreasing the volume of reissues.”

About Entrust Datacard.

Consumers, citizens and employees increasingly expect anywhere-anytime experiences — whether they are making purchases, crossing borders, accessing e-gov services or logging onto corporate networks. Entrust Datacard offers the trusted identity and secure transaction technologies that make those experiences reliable and secure. Solutions range from the physical world of financial cards, passports and ID cards to the digital realm of authentication, certificates and secure communications. With more than 2,000 Entrust Datacard colleagues around the world, and a network of strong global partners, the company serves customers in 150 countries worldwide.  For more information, visit