Backbase

Backbase built the AI-native Banking OS - the operating system that turns fragmented banking operations into a Unified Frontline. Customers, employees, and AI agents work as one across digital channels, front office, and operations. The Banking OS sits above systems of record - it does not replace cores, CRMs, or data platforms. It coordinates the work between them, automating the operational whitespace where most banking cost lives and where most AI initiatives stall.

Recognized as a category leader by Forrester, Gartner, and Datos, Backbase serves 120+ leading banks across Retail, SMB & Commercial, Private Banking, and Wealth Management. It was founded in 2003 by Jouk Pleiter and is headquartered in Amsterdam, with teams across North America, Europe, the Middle East, Africa, Asia-Pacific and Latin America.

Partnership with Entrust

Entrust and Backbase have established a strategic partnership to help financial institutions modernize cardholder onboarding, identity verification, and digital banking experiences within the Backbase Banking OS.

By combining Backbase's AI-native Banking OS with Entrust's identity security and digital issuance capabilities, the partnership enables banks to modernize customer onboarding, strengthen fraud prevention, and accelerate time-to-value across retail and commercial banking operations.

Through this collaboration, financial institutions can embed trusted identity verification, risk signals, and instant digital card issuance directly into unified customer experiences — reducing friction while increasing activation and revenue opportunities from day one.

This collaboration has resulted in multiple joint customer wins and co-sell engagements, demonstrating strong go-to-market alignment and the ability to support large-scale financial institutions globally.