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Entrust Datacard Provides Innovative Solution for Printing and Affixing Fully Customized Labels to Personalized Cards




News Room Media Inquiry

News Room Media Inquiry

Entrust logo on purple hex background

MINNEAPOLIS—(Oct. 20, 2016)—Entrust Datacard, a leading provider of trusted identity and secure transaction technologies, today announced the release of the Color Label Printing Module for the Datacard® MX8100™, MX6100™ Card Issuance Systems and the Datacard® DX5100™ Card Delivery System. The all-in-one label printing and affixing module, powered by Memjet inkjet technology, prints full-color, edge-to-edge, high resolution – 800 dpi – images, text and graphics on blank white label stock and affixes customized labels to cards inline. The solution is the first all-in-one color printing and affixing label module available on the market.

With this module, marketing professionals can create individualized labels for each card personalized on the card issuance system or affixed to a carrier on the card delivery system. This allows for flexibility in marketing campaigns and a personalized consumer experience through high resolution visuals and targeted information. For financial card issuers and government agencies, the labels provide an opportunity to inform consumers about additional products, solutions or services available to them based on their demographic information.

“This new module provides our customers with the ability to customize each and every label they print, thereby enhancing their consumer’s experience,” said Dan Good, vice president, bureau solutions for Entrust Datacard. “The high-quality printing, coupled with the ability to change the message, image and to include personal information on each and every label – all while increasing operational efficiency is a win-win.”

In addition to allowing flexibility in marketing messages, the module helps to increase operational efficiency by removing the need for pre-printed labels. Labels are personalized based on cardholder information and an integrated vision tracking system ensures card-to-label integrity. To learn more about the Color Label Printing Module, visit

About Entrust Datacard

Consumers, citizens and employees increasingly expect anywhere-anytime experiences — whether they are making purchases, crossing borders, accessing e-gov services or logging onto corporate networks. Entrust Datacard offers the trusted identity and secure transaction technologies that make those experiences reliable and secure. Solutions range from the physical world of financial cards, passports and ID cards to the digital realm of authentication, certificates and secure communications. With more than 2,000 Entrust Datacard colleagues around the world, and a network of strong global partners, the company serves customers in 150 countries worldwide. For more information, visit