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Fostering Innovation and Growth in Smart Card Programs – Entrust Datacard Continues to Help Expand EMV Instant Issuance Market Adoption




News Room Media Inquiry

News Room Media Inquiry

Entrust logo on purple hex background

MINNEAPOLIS, Minn.—(July 8, 2015)—Entrust Datacard today announced that financial institutions have instantly issued over 2.1 million chip cards globally in 2015 utilizing Datacard® instant issuance hardware and associated software.  That number is projected to grow as more financial organizations adopt the technology – especially within the U.S. where EMV migration is rapidly accelerating.

As instant issuance continues to be adopted at an accelerated rate, due to financial organizations realizing the value that it brings to their customer-base, chip cards are now part of this market growth. With the increase of chip cards in the U.S., financial organizations are seeing that the benefits of  instantly issuing a personalized, ready-to-use permanent debit or credit cards at account opening; or providing an outlet for consumers who need a replacement card are now optimal for issuing EMV chip cards in place of their magstripe cards at the branch level.

“As the U.S. migrates to EMV chip cards, one of the biggest adoption challenges will be the ability to educate consumers on how to use these cards –  including how smart card technology varies from the magstripe and how the cards can be used at point-of-sale terminals,” said Phil Kasper, regional vice president, Americas and EMEA, for Entrust Datacard. “Instantly issuing EMV chip cards is a great way to do this as it enables the financial organization to interact with the consumer at the branch, as well as offer optimal customer service levels and education.”

Entrust Datacard has a long history of successful implementations supporting over 300 EMV deployments, and over 25,000 instant issuance programs worldwide. In the U.S. alone, more than 3,400 financial branches have successfully rolled out EMV instant issuance; and over 5,400 branches or retail locations outside the U.S. are currently issuing chip cards – all utilizing Datacard® instant issuance solutions.

“With our international and domestic experience, Entrust Datacard is well-positioned to help U.S. financial institutions make the shift to EMV instant issuance,” said Kasper. “In addition, our entire installed customer-base has the ability to upgrade to EMV chip cards in an affordable and streamlined way. We are a true technology partner that can help lead any financial institution through the complexity of the EMV migration.”

Entrust Datacard offers an integrated instant issuance solution – including Datacard® CardWizard® issuance software, a wide range of hardware options, associated supplies and local service.  In addition, the Datacard instant issuance solution is already integrated with more than 60 card management systems and network activation switches, so the overall solution requires a low level of upfront integration into the card management systems.

For more information about Datacard instant issuance solutions, please visit

About Entrust Datacard
Consumers, citizens and employees increasingly expect anywhere-anytime experiences — whether they are making purchases, crossing borders, accessing e-gov services or logging onto corporate networks. Entrust Datacard offers the trusted identity and secure transaction technologies that make those experiences reliable and secure. Solutions range from the physical world of financial cards, passports and ID cards to the digital realm of authentication, certificates and secure communications. With more than 2,000 Entrust Datacard colleagues around the world, and a network of strong global partners, the company serves customers in 150 countries worldwide.  For more information, visit