UnionBank, 고객에게 디지털 뱅킹 제공
UnionBank of the Philippines, known as UnionBank, is one of the largest and most innovative banks in the Philippines. Originally established in 1968 as Union Savings and Mortgage Bank, it’s now a full-service commercial bank offering a wide range of financial products and services to individual and corporate customers.
UnionBank is known for its strong focus on digital banking and technology innovation. In recent years, the bank invested heavily in developing its digital platforms, winning numerous awards for its mobile banking app, online banking services, and other digital initiatives.
도전
Due to limited reach, technological limitations, and new government compliance initiatives such as the rollout of the national ID, the UnionBank of the Philippines had trouble offering digital banking services and expanding their customer base.
- Limited Reach: To counteract its limited reach, UnionBank is working to expand its physical branches by investing heavily in their digital channels for retail, SME, and corporate banking.
- Limited technology and image processing: UnionBank is now working to improve its expertise in this area by leveraging existing identity verification technologies and vendors.
- Digital ID: While UnionBank is ready to pilot the rollout of the national ID in the Philippines, having a digital ID is still way down in the future for now. Known for engaging the government in piloting a lot of initiatives, there is little doubt that UnionBank will be ready for it when the time comes.
Solution & Results
The biggest benefit that Entrust provided for UnionBank of the Philippines is the ability to onboard new customers quickly and remotely, without the need for them to physically visit a branch. With this solution, UnionBank expanded their customer base and improved their experience by offering mobile-first self-service. Additionally, digital identity verification has helped UnionBank meet regulatory compliance requirements for identity verification while minimizing the risk of fraud and ensuring the security of customer data.
필리핀 UnionBank가 디지털 기반 은행으로 거듭나는 과정에서 저희의 귀중한 파트너인 Onfido(현재 Entrust의 자회사)는 디지털 신원 확인의 힘을 활용하고 소중한 고객에게 원활한 모바일 중심 뱅킹 서비스를 제공한다는 목표를 달성하는 데 한 걸음 더 다가갈 수 있도록 도와주었습니다.
AJ Atienza, SVP Digital Channels Head, Customer Experience Group, UnionBank of the Philippines
What’s Next?
Going forward, UnionBank will continue to focus on expanding their customer base through digital and physical channels, and leverage existing technologies to overcome their technological limitations. Additionally, UnionBank is likely to continue engaging with the government to pilot new initiatives and prepare for the rollout of the national ID when it becomes available.