Lemonway Improves KYC Process and Expands Reach with Entrust

Lemonway wanted to ensure regulatory compliance while maintaining a frictionless customer experience. To meet the European Economic Area (EEA) strict regulations around Know Your Customer (KYC) and Anti-Money Laundering (AML) processes, Lemonway went in search of a solution that could avoid delays in the user onboarding process and increase conversion rates. Because they collected documents from many countries, including those in Europe, Africa, Asia, and North America, Lemonway hoped to partner with a provider that could verify IDs from a large geographical area. Lemonway also wanted to focus on the overall customer experience, and knew that a liveness solution for customer identity was a priority.

To address this challenge, Lemonway partnered with Entrust to implement a digital KYC solution that would streamline the onboarding process and provide a more seamless experience for their users. The solution incorporated automated identity verification using machine learning algorithms, document verification, and liveness checks to ensure that users were who they claimed to be. The solution also included ongoing monitoring of user behavior and transactions to detect any suspicious activity and prevent fraud.

Lemonway is now able to process applications faster and more efficiently while providing a simplified user experience for customers. Lemonway chose Entrust for its comprehensive range of functionalities that could drastically reduce onboarding and identity verification times for the KYC process.

Now, Lemonway is able to meet regulatory compliance requirements while improving the overall user experience. By implementing a digital KYC solution, Lemonway has reduced the time it took to onboard new users while maintaining a high level of security and compliance. Lemonway has seen an increased customer satisfaction, improved conversion rates, and business growth, all while maintaining its regulatory obligations.

The partnership with Entrust yielded significant benefits for Lemonway, resulting in improved operational efficiency, enhanced compliance, and business growth. Specifically, Lemonway has seen:

1. Enhanced automation and validation rates for individual wallets: Lemonway saw a remarkable improvement in the Year-to-Date (YTD) validation of individual wallets, with automation rates more than doubling.
2. Reduction of manual workload: Entrust's automated identity verification processes significantly reduced the manual effort required for document verification and KYC compliance.
3. Increased document validation rates: Lemonway redesigned their KYC workflow while integrating Entrust which both combined also doubled the validation rates for ID documents.
4. Improved conversion rates: Entrust's solutions, coupled with the implementation of specific rules based on the comprehensive reports provided by Entrust, contributed to a faster conversion of individual entities. This automation in the document verification KYC workflow step facilitated a seamless user experience, resulting in increased conversion rates.

The ability to implement Lemonway's own rules on top of Entrust's results was facilitated by the detailed data collected and shared by Entrust in their comprehensive reports.

Moving forward, Lemonway plans to continue leveraging Entrust's solutions to strengthen their leadership in the marketplace sector, particularly with large corporations. By providing an optimal payment experience and maintaining compliance with regulatory requirements, Lemonway aims to foster growth in B2B commerce across Europe.

In conclusion, the collaborative partnership between Lemonway and Entrust has proven instrumental in optimizing Lemonway's KYC process, achieving operational efficiency, and driving business growth. The integration of Entrust's advanced identity verification technology has resulted in substantial benefits, enabling Lemonway to provide a seamless and secure payment experience for its customers while adhering to stringent regulatory standards.