The e-commerce landscape has evolved dramatically, with online transactions now playing a central role in global commerce. Yet despite the convenience of online shopping, the checkout process remains one of the biggest friction points for consumers.
Cumbersome authentication steps, forgotten passwords, and security concerns often lead to cart abandonment – posing real challenges for businesses and financial institutions alike. This issue becomes especially true when shoppers are asked to manually enter card details at checkout but can’t locate their physical card, delaying or even derailing the purchase altogether.
Enter Click to Pay: a modern checkout solution developed under the EMV® Secure Remote Commerce (SRC) framework. Click to Pay eliminates manual card entry and enhances security through tokenization – delivering a faster, safer checkout. As digital expectations rise, Click to Pay is becoming a cornerstone of secure, seamless commerce, delivering faster checkout and stronger consumer confidence.
Convenience and Speed: What Customers Expect
Today’s consumers expect frictionless, secure, and instant transactions. Anything less risks abandonment and impacts the bottom line.
Click to Pay meets these expectations by allowing shoppers to check out with just a few clicks, without retyping card information. Whether on desktop or mobile, the experience is consistent, intuitive, and fast – which is exactly what consumers want in a digital-first world.
Enhanced Security Through Tokenization
Click to Pay replaced sensitive card information with secure digital tokens, reducing the risk of fraud and protecting personal data. This approach safeguards customer information while also creating a seamless experience across devices and platforms.
Mastercard has announced it is phasing out manual card entry with secure tokenization for all online payments combined with Click to Pay and biometric passkeys as part of its goal to make digital commerce safer and more accessible by 2030.
This shift is an upgrade and redefines secure online payments. Learn more about it in this blog post.
Simplified Checkout, Better Conversions
A lengthy or confusing checkout process can derail even the most motivated buyer. Click to Pay eliminates that final barrier, allowing shoppers to move effortlessly from cart to confirmation.
With no need to hunt for a card, re-enter details, or complete multiple steps, customers complete transactions faster, and conversion rates rise. The result is a smoother experience that supports both consumer satisfaction and merchant growth.
Financial Institutions Must Lead the Charge
For financial institutions, the opportunity is clear – deliver better digital experiences or risk being left behind. Here’s how Click to Pay helps them lead:
- Top-of-Wallet Status: A seamless payment experience makes it more likely that consumers will choose, and continue using, a specific card.
- A Seamless Customer Journey: From onboarding to transaction authorization, Click to Pay supports a fully digital, low-friction experience that meets evolving user expectations.
- Customer Loyalty and Revenue Growth: Consumers trust and return to payment solutions that are both secure and simple. Banks that deliver on this front foster stronger loyalty and increased card usage and engagement.
As digital-native fintechs race to innovate, traditional institutions need modern tools to compete. Click to Pay is a critical step forward.
Entrust’s Role in Accelerating Adoption
Entrust is helping financial institutions stay competitive by enabling faster Click to Pay adoption, with unified integration for both Visa and Mastercard cards that comply with evolving scheme requirements.
With Entrust’s Digital Card Solution, issuers can:
- Reduce time to market with a streamlined integration path
- Enable push provisioning from the banking app or issuer-driven auto-enrollment
- Support compliance with the EMV SRC framework and industry standards
- Deliver a future-ready payment experience that meets consumer demand
By simplifying the technical lift, Entrust makes it easy for issuers to implement Click to Pay quickly and confidently.
The Future Is Here
Click to Pay is the foundation for the next phase of digital commerce. As consumer expectations continue to rise and legacy systems fall short, financial institutions need to move fast to offer secure, seamless payment experiences.
By partnering with Entrust, banks can deliver on those expectations, help meet compliance requirements, and remain relevant in a fast-changing payments landscape.
Explore how Entrust can help you deploy Click to Pay today.
Learn how Click to Pay is transforming online payments by removing friction, boosting security, and delivering the seamless experience today’s cardholders expect.
