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What Is Customer Identity and Access Management?

CIAM is a form of identity and access management (IAM) that integrates authentication and authorization into customer-facing applications. With a CIAM solution, your organization can secure customer registration processes through identity proofing, orchestration, access controls, and more.

Why Entrust?

Benefits of CIAM

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Protect sensitive data through advanced authentication, including multi-factor, risk-based, and AI-driven biometric verification.

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Reduce abandonment rates and improve UX with single sign-on, self-service password reset, and more.

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Align with data protection regulations using encryption, adaptive risk-based authentication (RBA), and detailed audit trails.

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Redefining Security in the Age of AI: A Unified Approach to Combatting Evolving Threats

With the integration of Entrust IDaaS and Onfido's AI-driven biometrics IDV solution, customers can enable a more secure onboarding and enhanced authentication experience for their users.

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Transform Your Digital Journey

Entrust CIAM empowers your customers with a seamless user experience and robust identity verification (IDV), ensuring secure onboarding, account registration, cutting-edge security, consent administration, privacy safeguards, and self-service capabilities.

Our comprehensive solution is designed to accelerate customer acquisition, enhance retention, and protect customer data effectively. By elevating the customer journey with Entrust CIAM, you gain trust and a competitive edge in the market, driving business growth through loyalty and confidence.

Did You Know?

of U.S. customers abandon carts and stop purchases due to frustrating password/login experiences.

Source: FIDO Alliance

of people reset a password at least once a month because they can’t remember it.

Source: Entrust Cybersecurity Institute

increase in deepfake attempts between 2022 and 2023, with 2024 looking to be the year of deepfakes as digital attacks increase

Source: Entrust Identity Fraud Report 2024

ID Verification and Credentialing

Seamless Digital Onboarding With AI-powered IDV

Entrust streamlines digital onboarding with AI-powered ID verification (IDV), passwordless MFA including FIDO2 and passkeys, and digital signing – no coding required. Our solution supports a wide range of authenticators for enhanced security.

Know Your Customer (KYC)

Our identity verification solution by Onfido, an Entrust company, is designed to help with KYC and PSD2 compliance. We support over 2,500 separate documents and passports from 195 countries.

Centralized Identity Management

By consolidating user data into a single platform, you can simplify administrative tasks and ensure consistent experiences across all applications. This will save time and resources, allowing you to focus on growing your business.

Provision Users With SCIM

SCIM streamlines user lifecycle management by automating provisioning and deprovisioning, ensuring seamless identity integration across applications and systems. It provides instant sync of user status changes, thereby reducing manual interventions and simplifying access management.

Decentralized ID and Credentials

Entrust CIAM's verifiable credentials align with W3C VC and OID4VC for decentralized identities. It also supports EBSI, Sovrin, Hyperledger Indy/Aries, and BC VON, offering a comprehensive digital wallet for secure identity management.

Authentication and Transaction Security

Phishing-Resistant MFA

Our phishing-resistant multi-factor authentication (MFA) and passwordless solutions support a wide array of authenticators – including mutual authentication, biometric logins, and FIDO2 passkeys – and safeguard against MFA bypass threats.

SSO and Social Login Integration

The Entrust IAM solution can integrate with popular social media platforms to streamline the onboarding process. Users simply register with single sign-on using their existing social media accounts.

Adaptive Fraud Protection

Our adaptive risk-based authentication (RBA) evaluates multiple factors – including travel velocity, login times, IP addresses, and behavioral biometrics – to assess user risk and enforce stronger 2FA or block access when needed.

Verified Signing

Our Digital Signing and E-Signature Solutions use high assurance secure credentials to enhance trust and efficiency of your digital workflows, including online transactions, contracts, agreements, and onboarding approvals.

White Paper: How CIAM Empowers Digital Journeys

Discover how our CIAM integrates across sectors to benefit businesses and improve customer experiences.

Case Study

BancoEstado Accelerates Digital Transformation with Cloud-Based MFA and Card Issuance

BancoEstado, leveraging CIAM, revolutionized its digital banking, enhancing security for 9M+ customers with innovative features for a user-centric experience.

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Empowering You and Your Customers to Do More

Entrust CIAM provides identity and workflow orchestration with a no-code/low-code approach, as well as easy-to-use REST APIs, mobile SDKs, and several out-of-the-box integrations.

It supports enterprise federation with seamless identity system connections, and it enhances B2B relationships with detailed access control and Bring Your Own IdP for partner access. This approach swiftly upgrades digital infrastructure for efficient deployment, catering to diverse business needs.

Key Features

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Identity Proofing

Securely and seamlessly onboard new customers from any device. Our identity proofing process ensures that each user is verified and authenticated, providing a secure and trustworthy experience.

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Passwordless Access

Say goodbye to lost customer passwords. With our passwordless access feature, customers can use more methods like FIDO2 keys, push notifications, and biometrics to access your applications and services.

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Risk-Based Authentication

Use RBA to adapt security to the context of the user, device, and environment. This allows you to provide customized security measures that are tailored to each user's unique needs and behavior.

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Secure Portals

Provide secure access to customer portals, with the option for transaction verification. Customers can confidently engage with your organization online, knowing their information is safe and secure.

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IAM

Entrust Named a Challenger for Access Management

Gartner has named Entrust a Challenger in the 2023 Gartner® Magic QuadrantTM for Access Management, recognizing our ability to execute and completeness of vision.

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Identity Portfolio

IAM

Identity Enterprise


Identity Enterprise multi-factor authentication establishes and maintains trusted identity for all users, providing strong digital security for your enterprise.
IAM

Identity Essentials


Use Identity Essentials to keep your systems and data safe with multi-factor authentication and more.

Our Identity Portfolio Capabilities

Authenticate

Streamline the onboarding of diverse users and devices with a wide range of technologies.

Authorize

Ensure both strong security and exceptional user experiences with these best-in-class technologies.

Transact and Manage

Continuously protect against advanced threats with technology from behavior analytics to fraud detection.

Entrust Identity Use Cases

Explore our free trial of Entrust Identity as a Service for all your identity needs.