As a follow to my post on new gTLDs, here is an interesting request for a gTLD called
Artemis Internet is planning to provide secure domain names. Security will be provided through human verification, security policies, and enforcement. The .secure gTLD would be available to any organization or individual. The users would have to follow a strict code of conduct including rigorous identity screening, two factor authentication, meet a minimum set of security practices, and end-to-end encryption of most traffic.
The Artemis CTO says, "We have a chance to create a neighborhood on the Internet where security is required, and users know that. We have the ability since we’re starting from scratch to have a floor."
This could be a great implementation for a new gTLD. As I said before, the requests for the gTLDs must be assessed and approved and there is more than one request for .secure. We’ll see what happens.