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Entrust Datacard Partners with iovation to Enhance the Company’s Advanced Adaptive Authentication Capabilities




News Room Media Inquiry

News Room Media Inquiry

Entrust logo on purple hex background

MINNEAPOLIS—(Feb. 14, 2017)—Entrust Datacard, a leading provider of trusted identity and secure transaction technologies, today announced that the company has entered into an OEM partnership with iovation, a provider of device-based authentication and fraud prevention solutions. The partnership combines Entrust Datacard’s adaptive authentication solution with iovation’s device- and risk-based authentication services which tap into a knowledge base of more than 3.5 billion devices. The packaged solution allows organizations to provide users with a transparent, secure experience that enables step-up authentication when a user’s registered device is identified as a risk, thereby providing a deeply intelligent, frictionless approach to authentication and fraud prevention.

As digital business initiatives continue to grow, and as fraud and data breaches continue to increase, the desire to strengthen security while improving the customer experience is at the forefront of business’ strategies. Entrust Datacard’s partnership with iovation allows financial institutions and enterprises to provide secure yet transparent authentication experiences for new account creation, online and mobile banking, transaction verification, BYOD and mobile pre-check, and access to applications and portals.

“In an effort to mitigate fraud and stop abuse in real-time, enterprises and financial institutions are adding various layers and levels of authentication to their business, including highly intelligent device reputation analytics,” said Ryan Zlockie, global vice president, authentication for Entrust Datacard. “Our partnership with iovation allows us to take in to account factors above and beyond policies, rules and logic. Our highly intelligent adaptive authentication engine can make decisions regarding the level of authentication necessary based on observed, real-time factors.”

When high value financial transactions occur or enterprises want to ensure that highly secure documents are protected, they can utilize device reputation analytics, coupled with an adaptive authentication solution to allow, block or challenge (step-up) the authentication needs of a transaction. The Entrust Datacard adaptive authentication engine, combined with iovation’s real time device insight, allows for a level of authentication that secures the necessary assets or transactions, provides users with enough friction to be meaningful, but doesn’t hamper the overall user experience.

“Now more than ever businesses are looking for a solution to improve security of their authentication systems while preserving the user experience. In a rapidly changing digital environment, it is important to deliver solutions that are both good for the customers and good for the employees that implement and manage them. This offering achieves both ends,” said Max Anhoury, vice president, global partners at iovation. “We are excited to be partnering with Entrust Datacard to enable their comprehensive, dynamic authentication solution with our deep expertise in device intelligence to create a sophisticated authentication platform delivered in a single, easy to implement package.”

The Entrust Datacard adaptive authentication solution is available across all of the company’s platform options, including on-premise, virtual appliance and cloud-based solution. Attendees to RSA Conference 2017, Feb. 13 – 16 at the Moscone Center in San Francisco, Calif., can receive a hands-on demonstration of Entrust Datacard’s robust authentication solutions in booth #N4201. For more information about Entrust Datacard authentication solutions, visit

About iovation
Headquartered in Portland, OR, iovation was founded with a simple guiding mission: to make the Internet a safer place for people to conduct business. Since 2004, the company has been delivering against that goal, helping large brands protect their end users against online fraud and abuse that’s increasingly more common in today’s hacker culture. Using an intuitive and high availability product suite that focuses on authentication and fraud prevention, iovation identifies trustworthy customers through an advanced combination of device authentication and real-time risk evaluation. Armed with the world’s largest device-based fraud prevention database, iovation safeguards tens of millions of transactions against fraudulent activities each day. And the world’s foremost fraud experts regularly contribute their learnings as members of iovation’s Fraud Force Community, an exclusive virtual crime-fighting network.

About Entrust Datacard
Consumers, citizens and employees increasingly expect anywhere-anytime experiences — whether they are making purchases, crossing borders, accessing e-gov services or logging onto corporate networks. Entrust Datacard offers the trusted identity and secure transaction technologies that make those experiences reliable and secure. Solutions range from the physical world of financial cards, passports and ID cards to the digital realm of authentication, certificates and secure communications. With more than 2,000 Entrust Datacard colleagues around the world, and a network of strong global partners, the company serves customers in 150 countries worldwide. For more information, visit