Entrust's Green Standard

What does the green address bar indicate?

Web sites using Extended Validation certificates will cause web browsers to change the address bar to a green color and display the name of the Organization to which the certificate was issued. Certificate Authorities will only grant Extended Validation certificates to an organization after the extended validation process, whereupon the Certificate Authority will verify that the real organization is requesting the certificate.

How does this provide value to my customers and my business?

The visual green address bar seen next to the URL of today’s most secure websites serves a clear indicator to your customers that your website is trusted and secure. It is a reminder that you have undergone and passed the rigorous validation process backed by the CA Browser Forum.

Specifically, the Green Address Bar helps your customers identify your site. Attackers cannot replicate the green bar, so confidence is assured and transaction conversions increase. That’s the green standard.

What EV Looks like in:


Web browsers show distinct visual cues for sites secured with EV certificates so your customers or site visitors know they’ve reached a secure destination. EV certificates include:

  • Green in the address bar (green bar or issuance name, see above)
  • Branding (website owner’s company name in the address bar
  • Padlock in the address bar
  • https:// at the beginning of the domain name
  • Organization and Certificate Authority (CA) information in the certificate details

To learn more about EV SSL Certificates and their validation process, check out our EV FAQs.