What are Verified Mark Certificates?

Verified Mark Certificates (VMCs) are innovative digital certificates that enable companies to display a verified logo alongside outgoing emails.

How does it work?

VMCs were developed by Entrust in cooperation with Brand Indicators for Message Identification (BIMI) to standardize a method for enabling the appearance of a verified logo on email and create a more immersive email experience for businesses and consumers by bringing consistency and authenticity to email communications.

1. Submit your registered trademark logo for verification.
2. Prove that your sending domain enforces Domain Message and Conformance Reporting (DMARC) standards.
3. Once the BIMI pilot is successfully completed, companies can purchase VMCs from Entrust.

*Entrust will not accept registrations from every trademark office, and will only confirm marks registered in select trademark offices.

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Be among the first to reap the benefits of VMCs

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Be recognized

Deliver brand recognition and authenticity to the customer's inbox

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Brand consistency

Take control of the brand image that appears on email communications

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Stand out

Have your message stand out in a busy inbox

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Brand Impressions

Significantly increase the number of brand impressions by having your logo alongside every email

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Become DMARC Compliant

Prevent email spoofing with DMARC technology

Prepare your company for VMC

1. Check that your brand logo is properly registered. Your logo must be registered with an approved trademark office so that we can validate ownership before issuing a VMC.

2. Review your DMARC status. To qualify for a VMC, a DMARC record with “p=quarantine” or “p=reject” is required

*Entrust will not accept registrations from every trademark office, and will only confirm marks registered in select trademark offices.

Why Google's verified mark certificate pilot matters

Digital Certificates

Get Ready for VMC

Sign up to see if you qualify for our pre check program.

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