Direct mail can evoke memorable, emotional connections with its recipients, and enhance the customer experience. Adding personalization can build trust with customers who will in turn drive an increase in response rates. A recent study shows that consumers both appreciate and expect personalization,...
It could be argued that COVID-19 has changed the way we connect, work and shop more than any other single event in the last decade. As stay-at-home orders loosen, what will be our new normal? Many experts expect consumers will be hesitant to fall back into their old habits – patronizing restaurants,...
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