With the looming liability shift in the United States, EMV is on every payment card issuer’s mind. Though with the challenge comes opportunities, such as bolstering customer relationships.

recent column, written one of our industry experts and published in PaymentsSource, outlines how being a trusted partner to customers will only benefit financial organizations in the long run. Remember that keeping the consumer top-of-mind will inevitably have a positive impact on an organization’s bottom line.

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