Tag Archives: Trust seal

Security Focus: It’s What’s Behind the Seal That Matters

April 24, 2012 by Dave Rockvam     No Comments

In my last post, I briefly discussed a survey Entrust commissioned to understand the effect trust seals have on online transaction behavior. Coincidentally, I discovered an article in IEEE Security & Privacy magazine about a similar survey the magazine conducted. Security-related items were one of eight different factors the survey identified that affected the participants’ [Read More...]

Survey: Site Seals vs Reliable Security – Which is Most Important?

April 10, 2012 by Dave Rockvam     No Comments

There is a lot of hype right now about a major player in the SSL security space “rebranding” itself as the go-to SSL provider. But hype and big brand names alone shouldn’t influence security buying decisions. While this sounds logical, too many companies and organizations pay a premium for an over-marketed SSL trust seal. Entrust [Read More...]