Entrust IdentityGuard For Consumers

Strong Authentication for Consumers

The Entrust IdentityGuard versatile authentication platform is an award-winning solution focused on helping financial institutions, governments and other organizations protect their online customers. Entrust IdentityGuard enables organizations to layer security — according to access requirements or the risk of a given transaction — across diverse users and applications at a cost compatible with large-scale consumer- or business-banking deployments.

Core to Entrust's identity-based security approach, Entrust IdentityGuard is efficient and cost-effective for mass deployment, without unduly disrupting the end-user experience.

Strategies to Fight the Latest Round in Online Fraud

Overview

Regardless of industry, there are clear and tangible benefits to providing goods and services online. Organizations benefit from reduced operational expenses, greater customer loyalty and broader market reach. Consumers benefit from a more enjoyable online experience and the convenient use of goods or services.

Providing consumers with the confidence that their identities and information is protected — with minimal impact on their user experience — is paramount to a successful online presence. Deploying strong authentication, combined with real-time fraud detection, helps to protect consumers while enabling organizations to comply with federal regulations.

Entrust IdentityGuard, combined with Entrust TransactionGuard's real-time, zero-touch fraud detection capabilities, provides a strong authentication and fraud detection solution that properly secures consumer and business-banking customers. Leveraging this combination, Entrust is the only vendor to offer three distinct and highly effective methods of addressing man-in-the-browser attacks.

Entrust IdentityGuard Benefits

For End-Users:

  • Builds online trust for customers or citizens when they bank, shop, pay bills or access any kind of online service
  • Limited impact to customers' online experience

For Organizations:

  • Help protect customers from online identity or account theft
  • Help comply with government regulations
  • Benefit from cost reductions and better customer relationships that come from providing more services online
  • Increase confidence in an organization's brand, service and offerings
  • Affordable, deployable and manageable for large user populations
  • Gives organizations flexibility in their authentication schemes (i.e., ability to manage multiple authentication methods using one platform)
  • Help reduce costs related to managing multiple authentication methods
  • Provides a market differentiator based on offering increased personalized security to online users
  • Entrust IdentityGuard Self-Service Module provides a Web-based interface that allows users to manage many aspects of their accounts, freeing administrator time without compromising the security of the network

Features

The most versatile authentication platform on the market, Entrust IdentityGuard enables organizations to implement strong authentication for larger user populations — and prompt users only when it makes sense.

  • Versatile. Offers one of the widest ranges of strong authentication options on the market today, including innovative physical and non-physical second-factor authentication. Also includes advanced security through transaction digital signatures, recommended by leading analyst firms.
  • Mobility. Entrust IdentityGuard Mobile helps organizations and financial institutions strongly authenticate consumer and business customers without requiring specialized security hardware such as one-time-passcode (OTP) hardware tokens.
  • Cost-Effective. Represents a more affordable approach to deploying a wide range of authentication capabilities at a fraction of the cost of traditional, single-purpose solutions.
  • Flexible. Provides flexibility to tailor authentication to user preference, transaction risk and cost.
  • Interoperable. Easily fits into any architecture and integrates via standards with leading technology players. Seamlessly works in conjunction with the Entrust TransactionGuard real-time fraud detection solution as a proven approach to properly secure consumer and business-banking customers.
  • Innovative. Includes advanced authenticators like Entrust IdentityGuard Mobile, eGrids, digital certificates, credit card-sized DisplayCards and SMS soft tokens. The platform also supports multiple channels, including mobile devices, IVR systems, e-mail, telephone, kiosks, in-person and text messages (SMS).

Why Entrust?

While many vendors provide authentication solutions, Entrust's versatile authentication platform is unmatched in ease of use, affordability and end-user satisfaction.

Proven. Entrust is the only vendor that offers three distinct and highly effective ways of addressing man-in-the-browser attacks — fraud monitoring of user behavior; SMS with transaction details; and mobile out-of-band transaction verification and signature.

Global Success. Entrust IdentityGuard is the strong authentication solution of choice for many of today's elite banks and financial institutions.

Swedish Government
Up and running in two days, scaling to serve half a million users

Shufa
More than 60 million customers using credit reporting applications

Bank of New Zealand
More than 150,000 banking customers with record-setting voluntary enrollment

Scalable. Affordability provides unmatched scalability to secure large user populations.

Versatile. Entrust is the only vendor that offers such a wide range of strong authentication options — including physical and non-physical second-factor authentication — all from a single platform and delivered by a trusted leader in security.

Entrust IdentityGuard Mobile. The innovative mobile identity application is not only a strong authenticator, but also helps defeat man-in-the-browser attacks by providing transaction details instantly to users for review and confirmation — all in an easy-to-use approach that doesn't require SMS.

Strong Authentication & Fraud Detection. Combined with the Entrust TransactionGuard fraud detection solution, Entrust's versatile authentication platform helps form a true integrated strong authentication and fraud detection solution for protecting consumers and business-banking customers.

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Online Banking Fraud: How to Fight Back and Win
Steve Neville, Entrust Director of Identity Solutions (13:43) (description)

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Entrust Authentication and Information Security Solutions

Entrust is an industry recognized leader of information security solutions that help organizations protect critical information through innovative products and services. Our solutions enable risk based authentication, multifactor authentication, file encryption, and digital signatures along with numerous other security capabilities. Entrust provides trusted security and encryption software for less.