Entrust TrustedPartner Program
Value Added Reseller Partner Overview
The Value Added Reseller classification was designed for resellers who currently have an expertise with Internet security solutions or provide complementary products and would like to add Entrust Enhanced Security products to their portfolio.
These resellers typically have a specific horizontal or vertical focus such as providing VPN or Web solutions. Value Added Reseller (VAR) Partners are trained and motivated to resell Entrust software. VAR Partners also provide customers with value added services such as pre-sales consulting, installation, integration and training services. These partners may operate in specific verticals or geographies.
Value Added Reseller Partner Membership Criteria
- Derive at least 30% of total revenues from professional services.
- Have a professional, outbound, trained sales, business development and/or consulting services organization.
- Have the infrastructure and technical expertise to provide front-line, pre-sales support for Entrust software products.
- Have the ability and infrastructure to resell Entrust Maintenance Agreements, or the infrastructure and technical expertise to provide installation and administration post-sales support services for Entrust software products.
- Provide programs for lead generation and awareness.
- Offer value added services such as pre-sales consulting, installation, integration and training services.
- Operate within a focused regional/country.
Value Added Reseller Partner Benefits
| Benefit | Premier | Select |
|---|---|---|
 Full  Partial  None |
||
| Access to Entrust Sales Organization | | |
| Marketing Resources | | |
| Partner and Solutions Directory | | |
| Press Release Support | | |
| Relationship Management | | |
| Relationship Plan | | |
| Jump Start Plan | | |
| Resale Option | | |
| Market Development Fund | | |
| Not-for-Resale (NFR) Software | | |
| Internal Use Software | | |
| Training | | |
| Technical Support | | |
| Professional Services Hours | | |
| Professional Services Mentoring | | |
| Professional Services Job Shadowing | | |
| Professional Services Templates & Best Practices | | |
Value Added Reseller Partner Requirements
| Requirement | Premier | Select |
|---|---|---|
| Full Partial None |
||
| Program Fee | $0 | $5,000 |
| Revenue Target | $3M first year $5M second year | $500K first year $1M second year |
| Geographic Coverage | 2+ Geographies | 1 Geography |
| Named Contact for Entrust | | |
| Relationship Plan | | |
| Jump Start Plan | | |
| Partner Marketing Liaison | | |
| Corporate Web Site Presence for Entrust | | |
| Joint Press Activities | | |
| Repeatable Solutions | | |
| Entrust Demonstration Lab | | |
| Business Development & Sales Training | | |
| Technical Training | | |
| Reference Implementations | | |
Value Added Resellers must meet the membership criteria to join and sustain this level of commitment in order to receive the benefits under the program. Entrust reserves the right to amend the criteria, benefits and requirements outlined on this site. In order to participate, each partner will be required to enter into an Entrust TrustedPartner Master Agreement with Entrust, Inc. or one of its subsidiaries. Additional addenda to the Master Agreement may also be required for benefits under the program as required by Entrust.
Request an Entrust representative to contact you to discuss the new program benefits. 