Entrust TrustedPartner Program

Distribution Partner Overview

Expanding distribution channels through partners is key to Entrust’s strategy for reaching the global market place. Distribution Partners are organizations with an established track record of building and maintaining two tier Distribution networks in specific geographies. These partners provide product access, inventory management, marketing, financing, training and support services to its reseller community. Distribution Partners typically have a national presence.

Distribution Partner Membership Criteria

  • Derive at least 75% of total revenue from a core business of software product distribution through formal distribution agreements with a reseller community.
  • Obtain and maintain Entrust, Inc. credit approval
  • Have demonstrated inventory management capabilities
  • Provide financing options to its resellers
  • Have an inside and direct-to-reseller sales force
  • Have the infrastructure to provide pre-sales technical support, technical training and sales training for its resellers
  • Have the ability to provide monthly and quarterly POS reports on sell-thru
  • Capacity to execute sales promotions and campaigns for security related solutions in designated geographical regions designed to create awareness and generate revenue for Entrust products.
  • Have a minimum of one named marketing specialist on staff who supports the marketing and sales of Entrust software.

Distribution Partner Benefits

  • Access to Entrust Sales Organization
  • Marketing Resources
  • Partner and Solutions Directory
  • Press Release Support
  • Relationship Management
  • Relationship Plan
  • Jump Start Plan
  • Market Development Fund
  • Not-for-Resale (NFR) software
  • Internal Use Software
  • Training
  • Technical Support
  • Professional Services Hours
  • Professional Services Mentoring
  • Professional Services Job Shadowing
  • Professional Services Templates & Best Practices

Distribution Partner Requirements

  • Revenue Target: $3M North America
  • $500K EMEA and ROW Geographic Coverage: 1 Geography
  • Named Contact for Entrust
  • Relationship Plan
  • Jump Start Plan
  • Marketing Liaison
  • Corporate Web Site Presence for Entrust
  • Joint Press Activities
  • Entrust Demonstration Lab
  • Business Development & Sales Training
  • Point of Sales Reporting
  • Technical Training

Distribution Partners must meet the membership criteria to join and sustain this level of commitment in order to receive the benefits under the program. Entrust reserves the right to amend the criteria, benefits and requirements outlined on this site. In order to participate, each partner will be required to enter into an Entrust TrustedPartner Master Agreement with Entrust, Inc. or one of its subsidiaries. Additional addenda to the Master Agreement may also be required for benefits under the program as required by Entrust.

Request an Entrust representative to contact you to discuss the new program benefits.