Market Shifting but Entrust Focused
There has been an interesting development in the SSL market since our last blog – the acquisition by Symantec of the entire security product portfolio of Verisign, including GeoTrust and Thawte.
The acquisition ends VeriSign’s transformation from a security software provider to simply a domain name registrar and domain name infrastructure provider. Throughout an unspecified period, security products purchased by Symantec will drop VeriSign branding in favor of a “yellow check mark” and the Symantec brand name. This seems strange in that Symantec is purchasing an established “premium brand”, then killing it in favor of their own. Whether their customers will appreciate that or not remains to be seen.
While I can’t predict what this means for VeriSign customers in the near or short term, I would like to reiterate to Entrust customers that we remain focused at providing a full range of certificate solutions and a high level of customer support. Further, given the potential disruption of this transaction it is a great opportunity to increase their share of Entrust SSL certificates!
To that end, I also want to share some new capabilities coming on board over the summer, as follows:
- Multi-Domain certificates (SAN’s) – In August 2010 we will be adding multi-domain capability to our EV certificates, as well as making it easier to purchase additional SANs for our non-EV certificates!
- Secure Email certificates – In August 2010 we will be adding secure email (S/MIME) certificates to our product offering, making it easier for our customers to secure their email communications, either through signing or encryption.
- Premier Support – Shortly we will be offering optional 24/7/365 support and priority issue handling
The changes we are making to product are coming directly to us as customer requests, so please keep them coming!