What is EMV?

Entrust

In an age when malicious incursions often target credit card transactions at various merchants, EMV (which actually stands for Europay, MasterCard and Visa) serves as a protective measure against such encroachments by providing a much-needed layer of authentication for payment processes.

According to The Motley Fool, EMV technology first surfaced in 1992 as a collaborative effort between the three companies that constitute the acronym.

What the technology does is implant a chip in credit cards that serves as an important identity-verifying measure. This can go a long way toward preventing a credit card from being used by someone it doesn’t belong to.

Though the technology first debuted in France, it has gained significant steam and is now being used worldwide. Implementation in the United States, however, is being discussed, researched and planned.

EMV is proving particularly helpful as more customers move toward online-banking methods. Many mobile-banking servers have been built around the compliance standards ushered in by EMV.

What this means is that the technology is playing an integral role not only in improving banking security, but in reshaping the very nature of that security as well. According to an explanatory site for EMV, around the world 76 percent of point-of-sale devices now take EMV cards.

Entrust
Entrust

Entrust provides identity-based security solutions that empower enterprises, consumers, citizens and websites in more than 5,000 organizations spanning 85 countries. Entrust's identity-based approach offers the right balance between affordability, expertise and service. With more than 125 patents granted and pending, these world-class solutions include strong authentication, physical and logical access, credentialing, mobile security, fraud detection, digital certificates, SSL and PKI.

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