If all digital certificates are the same, why choose anything but the basic certificate? Because all certificates are not the same. Currently, there are three classes of digital certificates as recognized by the CA/Browser Forum: Domain Validated (DV), Organization Validated (OV) and Extended Validated (EV). There is a common misconception that the only difference in these certificates types is cost.
In my last post, I briefly discussed a survey Entrust commissioned to understand the effect trust seals have on online transaction behavior. Coincidentally, I discovered an article in IEEE Security & Privacy magazine about a similar survey the magazine conducted. Security-related items were one of eight different factors the survey identified that affected the participants’ buying choices. Trust logos and