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Authentication Security
Traditional Authentication Security Practices are Outdated and Insufficient
In today's business world, traditional security practices are no longer enough to secure your organization's Web presence and online transactions. While using the Internet to conduct business has brought enormous benefits to both consumers and enterprises, it has also produced a sphere of vulnerability in which identity and account theft is thriving. Confirmed victim accounts are not alone in spreading the fear of unsecured online communications; reports, news and word-of-mouth are just as easily spreading awareness about the growing threat of online fraud. Even though most e-commerce organizations and financial institutions are actively increasing their security efforts, the cybercrime community is outpacing these security measures. While it is the most common strategy employed, basic authentication security measures are no longer sufficient — access based on user identification and password combinations alone are not giving users the security they need to proceed with their online transactions.
Consumers and Government Alike Demand Stronger Authentication Security Efforts
With Internet fraud cases reaching the millions, even the federal government is concerned about the existing levels of authentication security. In 2005 the Federal Financial Institutions Examination Council (FFIEC) updated their standards on the premise that current authentication security methods were not sufficiently secure and that stronger forms of user authentication were necessary. Particularly for financial institutions, two factor or multifactor authentication methods were recommended to replace single-factor authentication security measures, which were considered by the FFIEC to be lacking the security provisions needed to protect online financial services and transactions. Meeting FFIEC recommendations, and demands for stronger authentication in general, Entrust offers authentication security solutions for any enterprise.
Entrust Offers Versatile Solutions to Meet Demand for Authentication Security
As the most versatile platform for strong authentication security, Entrust IdentityGuard is part of a layered security approach to protecting business applications, its users and its transactions. Entrust layered security means that secure https sites can tailor authentication levels according to user transactions. Competing organizations offer more limited products that ultimately force organizations to either apply solutions that only partially address authentication security objectives, or compel them to apply several different solutions. Instead, Entrust takes a more logical approach by understanding that not all business practices require the same degree of protection. Accordingly, Entrust IdentityGuard incorporates the need for flexibility with its risk based authentication approach. This means that appropriate levels of authentication security are applied to business applications based upon the degree of assessed risk. Therefore, if the recommendation is to employ two factor authentication, mutual authentication, or strengthened username and passwords by way of token security, Entrust IdentityGuard is the single-platform solution to meet the countless number of authentication security needs.


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